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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Additionally, interest in products and services related to being in lockdown saw and have largely maintained a significant increase. Finally, search interest plummeted for non-essential products and services specifically impacted by the coronavirus pandemic. SEO Recommendations. Key Performance Indicators – Travel.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The budgeting method we recommend to find your most profitable campaigns. Get in touch.

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Guide to Using Facebook Business Manager

Inflow Insights

The setup process is only a few steps, but you need to make sure you have the right person setting it up. Facebook recommends the primary admin be in charge of setting up the Business Manager. It’s also recommended that you have more than one admin on an account in the case of a person leaving a company or unforeseen issues.

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How a Great Plan Can Prepare You for the Worst

Omnisend

However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

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How a Great Plan Can Prepare You for the Worst

Omnisend

However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

However, according to our 2022 eCommerce Trends Report , the percentage of merchants selling on Amazon has declined slightly from 55.8% So let’s break the decision-making process down further. They divide the costs into three categories; required, recommended, and bonus. to 53%, indicating a turning point to be mindful of.

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

However, according to our 2022 eCommerce Trends Report , the percentage of merchants selling on Amazon has declined slightly from 55.8% So let’s break the decision-making process down further. They divide the costs into three categories; required, recommended, and bonus. to 53%, indicating a turning point to be mindful of.