The Realities of Selling on Amazon: A Practical Guide for Founders
eCommerceFuel
APRIL 13, 2023
However, according to our 2022 eCommerce Trends Report , the percentage of merchants selling on Amazon has declined slightly from 55.8% So let’s break the decision-making process down further. With one search on Amazon you can see that 90% of products above-the-fold are ads. to 53%, indicating a turning point to be mindful of.
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