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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 262
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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? What’s the difference between multichannel and omnichannel?

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 227
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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

Mobile 150
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How MDM Helps Retailers Protect the Bottom Line

Retail TouchPoints

The store is quite busy, so you flag down a salesperson and they help you check out from a mobile point-of-sale (POS) system. You decide to mobile order via your iPhone, so the latte is waiting for you as soon as you arrive. How secure are these mobile devices? This alarming research leads to a few questions.

POS 256
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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

This involved creating a seamless omnichannel experience that allowed customers to interact with us both in-store and online without friction.” They want to browse online, try products in-store and make purchases on mobile. We must ensure that our systems and data are secure and that our customers’ privacy is protected.

Supplies 229