Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Store Growers

MAY 16, 2019

They achieved this market share by building very strong word of mouth (fueled by their own PR efforts), social media and content marketing. So when we look at it from a PPC perspective, their domain choice was a good one. In Away’s market, this ad type comes up a lot on mobile searches. Away Site Analysis. Grab it here!

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Content Pruning Case Study #2. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Store Growers

OCTOBER 12, 2016

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. Mobile: 41%. Mobile: 21%.

eCommerce 144

eCommerce PPC Mobile Channel 144

FastSpring

DECEMBER 18, 2020

Instead, studies show that 73% of today’s B2B buyers are millennials who are involved in the decision making process at a company. The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. Social proof such as testimonials and customer stories.

B2B 148

B2B eCommerce Payment Services SEO 148

FastSpring

NOVEMBER 12, 2019

Make your site mobile-friendly. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). For example, you might not usually use PPC, but it can help showcase your offers over BFCM. Make Your Site Mobile-Friendly. Lastly, prep your site for customers shopping on their mobiles.

Payment Services 70

Payment Services Multi-channel Mobile PPC 70

ROI Revolution

APRIL 12, 2022

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. On desktop, 44.6%

Marketing 172

Marketing Social Media White Paper SEO 172

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. According to an Infolinks study, 86% of U.S. Show personalized ads in social media feeds (33%). 69% of shopping carts are abandoned (based on 37 different studies). I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. Mistake #3.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X UGC content that is recorded in a square or horizontal format lends itself best to the mobile feed placements on both FB and IG. We heartily agree.

Events 154

Events Consumer eCommerce Gifts 154

GetElastic

SEPTEMBER 15, 2021

Amazon launched Amazon Personalize to enable merchants to utilize demographic and user activity data to create recommendation libraries; Personalize studies this data and utilizes algorithms to optimize recommendations, improving sales and conversions. Brands and agencies in the USA invested $72.02

B2B 146

B2B eCommerce Customer SEO 146

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

AcquireConvert

OCTOBER 23, 2022

Standard SEO services should include keyword research, technical SEO and site organization, strategies to increase page-load speed and mobile friendliness, recommendations for onsite optimization, link-building, and so on. According to Ahrefs 2018 industry study, SEO experts charge from $75 to $150 USD per hour. Set realistic goals.

SEO 28

SEO Shopify PPC Recommendation 28

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. Cyber Week 2017 Mobile v. Thanksgiving: Mobile: 54%. Black Friday: Mobile: 54%.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Kissmetrics

NOVEMBER 4, 2020

So you can read articles in your leisure time, even on its mobile app. On Pocket’s iOS and Android mobile apps, you can even listen to your saved articles using Text-To-Speech (TTS). With just five minutes of casual browsing, you can use an IFTTT recipe to schedule articles on your social media accounts for a week.

SEO 363

SEO Article Social Media Mobile 363

Demac Media

JULY 31, 2017

This not only made the online shopping process easier for potential customers, it increased Boathouse’s Quality Score; a crucial factor in Google’s rating of your keywords and PPC ads, that’s used to determine cost-per-click and ad rank. Read more: Check out our full case study featuring the success of Boathouse by clicking here.

Marketing 48

Marketing Magento PPC Apparel 48

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Marriot Bonvoy had a 3.4x Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Inflow Insights

JULY 13, 2021

Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Read our eCommerce giveaway case study now. Social Media Logins. Don’t forget to test on mobile.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

ROI Revolution

JANUARY 25, 2023

Christine Schulze, Team Lead, Social Media Brands have been thinking beyond platform revenue growth and into how they can use paid social to grow revenue incrementally. We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix.

eCommerce 78

eCommerce Social Media SEO Payments 78

Ecommerce Platforms

MARCH 10, 2021

Mobile data access for all Semrush users. With the entire web now covered by mobile-first , access to mobile databases is a must-have for any digital marketer. With the entire web now covered by mobile-first , access to mobile databases is a must-have for any digital marketer. Semrush’s SEO Toolkit.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). If you shop on your phone for a pair of shoes but buy them on your laptop, you might still see ads for those shoes on your mobile device—which is terrible for ad spend, as brands waste money targeting users that have already converted.

Marketing 255

Marketing Information PPC Social Media 255

BigCommerce

DECEMBER 13, 2017

When we were selling mobile device products on Amazon we created an ubiquitous effect by promoting our reviews on all of our other channels. They can be advertised using PPC. They can be promoted via email and social. Give Amazon’s suggested PPC campaigns a try. Sweta Patel , Director of Demand Generation, Cognoa.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Kissmetrics

AUGUST 9, 2017

A WordStream study found that emails with a single CTA increased clicks by 371% and sales by 1,617%! Shopping preferences (browser type, mobile v. Social media interactions (platform preferences, engagement with your brand, etc.). Focused Calls to Action Direct Your Leads So they Don’t Freeze.

Social Media 242

Social Media PPC Management Customer 242

Lemonstand

AUGUST 30, 2018

In our Annual E-Commerce Study: Trends and Predictions for 2018 , we analyzed over 8,000 e-commerce websites to find out their main traffic drivers and dive deeper into their marketing tactics. “Everyone” says we’re living in the mobile-first world, but are we? However, the best practices for each niche may differ.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Kissmetrics

MARCH 16, 2018

Social media traffic in general? What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. And mobile searches lead to phone calls.

Marketing 249

Marketing Mobile PPC Games 249

Email Audience

SEPTEMBER 19, 2020

Increased organic revenue by 65% in 12 months through social media campaigns and email marketing. A digital portfolio (great for freelancing and creative jobs); Link to your personal blog; Link to your company’s blog if you take part in it; List your social media profiles. Mobile traffic growth by 38% in 3 months.

Marketing 40

Marketing Social Media PPC SEO 40

Ecommerce Platforms

MARCH 18, 2023

Once you decide to purchase your own package, you’ll be able to create a host of stunning and mobile responsive landing pages from more than 200 landing page templates. You can choose from a professional collection of mobile-optimized templates that have been proven to convert in countless forums or build your own pages from the ground up.

eCommerce 104

eCommerce Payment Services Webinar Other 104

Ecommerce Platforms

JANUARY 14, 2020

What’s more, studies consistently show just how valuable the right landing pages can be. According to one study, companies can gain a 55% increase in leads when they adjust their number of landing pages from 10 to 15. Edit pages to make them more mobile responsive. The only problem? Friendly plugins and page design.

eCommerce 173

eCommerce Merchant Services Webinar Payment Services 173

BigCommerce

OCTOBER 4, 2017

Instead, we rely on social media or paid ads. Part 10: Ecommerce SEO Case Studies. Provide a better user experience via a faster site, a better mobile experience, a more intuitive interface, etc. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Part 4: On-Page SEO.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

JULY 3, 2017

I started formal studies and making products initially for myself and immediate family about two and a half years ago. Small towns + social media = success! That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

BigCommerce

AUGUST 31, 2017

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. Send a lot of email and exhaust your social media channels. Shoppers are bombarded with ads everywhere they look, whether it be their personal email inboxes or their social media accounts.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Acquiring customers via PPC advertising is now much more effective because of its powerful targeting capabilities. Such content will serve as social proof that should address any apprehensions your customers might have about buying your products. 4) Retargeting Ads.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. Mobile ecommerce + COVID-19 stats. Mobile retail commerce sales grew 31.5%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

Social media advertising stats + trends in the face of COVID-19. Around half of adults were using social media more at the beginning of the pandemic , with strong increases in engagement across Facebook, Instagram, and Snapchat. One of the biggest shocks to the world of social media last year was the growth of TikTok.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158