article thumbnail

PPC Consulting

Kissmetrics

You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Maximizing business performance.

PPC 192
article thumbnail

What is Programmatic Buying For PPC?

Kissmetrics

Advertisers can now leverage machine learning and artificial intelligence (AI) technologies to automate the ad buying process in real-time. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

PPC 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414
article thumbnail

How Will AI Affect PPC?

ROI Revolution

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. Frequently Asked Questions About AI for PPC Q: Will the way people search change?

PPC 78
article thumbnail

The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282
article thumbnail

Conversion Rate Optimization Agency: eCommerce Services

Groove

eCommerce PPC. We create a thorough strategy based on your business needs, create a sitemap and offer marketing, technology and brand recommendations. Building and designing an optimized, mobile-friendly website is key for a positive user experience. eCommerce PPC. Our top services include: eCommerce strategy.

eCommerce 329
article thumbnail

10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. The Mobile Phenomenon. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. The mobile revolution continues to fuel ecommerce growth.

PPC 60