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The Impact of New Technology on Marketing

Digital Doughnut

Technology has impacted every part of our lives. Marketing has changed dramatically over the years, but what is the impact of technological advances in marketing? And what is marketing technology? From household chores to business disciplines and etiquette, there's a gadget or app for it.

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Mobile SEO: Facts & Tips That Should Be Considered

Digital Doughnut

With more people searching through mobile devices, Google has started showing the mobile version of websites in search results. This means that if your website isn't optimized for mobile, you could be missing out on a great deal of traffic.

Mobile 59
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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

Mobile devices will drive over 72% of all searches and over 56% of all online sales. Last year, mobile devices only drove 48% of all Mother’s Day purchases. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

Jewelry 153
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378
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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. You also have a tremendous opportunity to be among one of the few marketers who do have a working model!

Marketing 174
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. for mobile. On desktop, 44.6%

Marketing 172
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

A mobile phone or laptop isn’t a 1:1 substitute for the festivity of a trip to a beautiful downtown decked for the holidays, but by working closely with the writers and designers at your agency or on your clients’ teams, you can warm up the digital welcome.

SEO 256