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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. The Shift To Subscription Models.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. If you're using a custom platform that isn't in Klaviyo's integration directory, Klaviyo makes it easy for you to create direct integrations with other platforms. Multi-variate testing. Segmentation.

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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Whether your product is on the shelf or listed on your website, it’s likely surrounded by other brands or products vastly similar to yours, so unique packaging is crucial for product differentiation. Multi-Channel Fulfillment Shopify reports that when brands sell on more than one channel, they see a 190% increase in revenue.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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5 strategies to stand out during BFCM

lateshipment

Here are some other brands which did something different on BFCM: Pala Eyewear BFCM campaign Supercrush Giving back Friday 3. Adapt a multi-channel marketing strategy Be where your customers are. Marketing campaigns often delivered to the right people at the right time through the right channel have the most effect.

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

Missing (Or Lesser Quality): The themes aren’t as nicely designed No true drag and drop building The abandoned cart recovery is there, but it’s in a far too expensive plan Subscriptions Donations. As a bonus, you can sell subscriptions with Squarespace, and get the abandoned cart functionality for a reasonable price. .