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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

Forrester eCommerce

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Blog 439
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How To Reactivate My Amazon Seller Account

Algopix

Reactivating an Amazon seller account can be a daunting task, but it is a necessary one for those who want to continue selling on the platform. Account suspensions can happen for a variety of reasons, including policy violations, low performance metrics, or even account hacking.

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On The Second Day Of Christmas My Analyst Gave To Me: Solutions To The Top Two Account-Based Marketing Challenges!

Forrester eCommerce

This is the second in a series of posts that provide demand and account-based marketing (ABM) best practices, in the spirit of the 12 days of Christmas.

Marketing 251
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Build Competitive Messaging With Your Buyers In Mind

Forrester eCommerce

Or from a sales rep who said, “One of my top accounts is asking questions about competitor XYZ, how do I respond?” Have you ever been cornered by the CEO who said, “We need better competitive messaging – our competitors are out marketing us.” Before we get stuck pulling out the latest feature comparison (which […]

Marketing 251
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Lessons in B2B growth strategy that are literally out of this world 

Forrester eCommerce

On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. However, Space was my gateway […].

B2B 370
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Singapore’s Model AI Governance Framework sets out to help organizations deploy AI responsibly

Forrester eCommerce

This is the second part of my blog and webinar series on AI governance and risk management. In my previous blog post and webinar, I discussed how AI is driving the need for data and technology governance to evolve and expand its scope to include ethics, accountability and risk management.

Webinar 440
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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Kissmetrics

Are you struggling to get more clients for your accounting business? A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3

Marketing 351