Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Retail TouchPoints
MARCH 18, 2024
Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.
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