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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve. Did anything from the survey catch your eye?

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RTP Editors Reveal Top Takeaways From #RIC19

RTP blog

The RTP editors share insights into their biggest takeaways from #RIC19, and why they matter in today’s retail environment. Glenn Taylor, Senior Editor: Since there’s always so much chatter regarding what Millennials are doing (or not doing), it was refreshing to hear insights on the demographic that subvert typical expectations.

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RTP Editors Preview Retail TouchPoints Live! @ RetailX

RTP blog

The event includes three content tracks focusing on the next gen store , omnichannel optimization and digital transformation , and is designed to create a forum addressing the convergence of physical and digital shopping experiences. The RTP editors share which sessions they’re most looking forward to at Retail TouchPoints Live!

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What Drives Store Ops Success? RTP Editors Weigh In

RTP blog

This sixth annual Retail TouchPoints Store Operations Survey examines the top challenges omnichannel retailers face in shoring up their brick-and-mortar locations, and reveals the strategies and technology solutions they are using to meet those challenges. Do I think not focusing on the last mile is a lost opportunity? The combined 81%.

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CCS17 Webinars: Editors Pick Their Hot Topics

RTP blog

Debbie Hauss, Editor in Chief: Apparently Millennials fear credit and debt. Adam Blair, Executive Editor: Artificial intelligence is the latest buzzword in retail, but in this case there’s data behind the hype. The survey reveals that 87% of retailers that have implemented omnichannel strategies have achieved good to significant ROI.

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New Automation Editor: More Power to Personalize Your Messages

Omnisend

This week, we’re rolling out a redesigned version of our Automation Editor, giving ecommerce marketers even more power to leverage their data and build precisely targeted high-performing workflows. In the Automation Editor, you’ll see the option to choose a Split action from the left sidebar. What’s next? Not an Omnisend customer yet?

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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

RTP blog

Debbie Hauss, Editor-in-Chief: I have to admit, I was surprised when I saw the results of the JDA survey — not because I think BOPIS and other fulfillment options aren’t important, but I didn’t think they would overshadow the importance of a unique store experience.