NY Times Engages Olympics Fans with Personalized Pushes; Yoox Attributes 50% of Sales to Mobile App; Retailers Prioritize Omnichannel Experiences
Sailthru
FEBRUARY 20, 2018
During this Winter Olympics, The New York Times’ app users can engage directly with sports editor Sam Manchester and get personalized updates on their favorite events. In addition to this new personalized app-based messaging system, this week, well look at how Yoox’s newly-personalized app brings in 50% of its sales.
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