article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

article thumbnail

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed. One BigCommerce merchant saw conversion rates jump from 52.9% after deploying both of these tactics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Tip 4: Provide better product detail for customer ease.

article thumbnail

Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Gene Bornac is Chief Strategy Officer at enVista.

article thumbnail

Pacsun Taps External Partner to Streamline U.S. Fulfillment

Retail TouchPoints

The retailer has been investing heavily in its unified commerce strategy, including a new POS rollout that will support associate-driven clienteling, omnicart capabilities and customer-controlled fulfillment options.

article thumbnail

Shiseido Americas selects Amperity to transform first-party data strategy

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

article thumbnail

Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

The combination of Brandcrush’s media buying capabilities with Criteo’s existing retail media solutions will create a “holistic omnichannel monetization solution,” according to Criteo.

Retail 277