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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

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Data Privacy Concerns Usher in New Era of Hyper-Personalization

Retail TouchPoints

Privacy has always been a hot topic, but recently temperatures have been rising. Currently, many ecommerce retailers are scrambling, trying to figure out how to build these new relationships. But how can businesses benefit from this in this new era of privacy protection?

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eBay, Etsy, Poshmark Marketplace Coalition Calls Anti-Counterfeiting Bill a Threat to Sellers’ Privacy

Retail TouchPoints

However, organizations such as the Retail Industry Leaders Association (RILA) , along with retailers including Gap and The Home Depot , have expressed support for the legislation in its current form. We believe this type of public disclosure compromises our sellers’ privacy, security and ability to thrive.”.

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The Money Quarter – how online retailers can win

365 Retail

You’ve no doubt already noticed the impact of Apple’s privacy update which has reduced the effectiveness of ads on Facebook. The post The Money Quarter – how online retailers can win appeared first on 365 RETAIL | Retail Technology News. Secondly, social commerce is increasingly critical.

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CCPA: All About the California Consumer Privacy Act

FastSpring

Have you heard about the California Consumer Privacy Act (CCPA) ? This historic privacy bill was unanimously passed and signed into law in the summer of 2018. See what you need to do and how the CCPA may affect your online sales in the years ahead, no matter where your business is located. Are you an online retailer?

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. Content marketing has been a buzz phrase for years now.