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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

Data platforms are capable of tracking the speed, cost and reliability through the full order journey as it travels to the customer. Based on social media analysis on consumer sentiment. More nuance can be used in decision making on various 3PL providers depending on product type, shipping address, etc.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. This allows customers to translate the distance of travel into a discount in-store. .

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Now, the fashion brand focuses on a similar aesthetic and uses social media images throughout their ecommerce site. The company focuses on Instagram, integrating a “Shop Social” section on its website. This provides a fantastic ecommerce shopping experience as well as great social media content.

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How 3 Retailers Use Mobile Apps to Creatively Encourage Engagement

Optimizely

Consider, for inspiration, how these 3 brands used mobile app capabilities to enrich the customer shopping experience: Speak to engagement on social media via mobile. Marketingland reported that nearly 80% of social media time is now spent on mobile devices.

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Top 11 Shopping Cart Abandonment Reasons for 2022 with Resolutions

Algopix

The travel sector tops at 87.08% followed by the fashion industry (84.43%) and the retail sector (77.01%). Social Media Presence. As any eCommerce business owner knows, maintaining a strong social media presence is essential for success. It’s already 2022. Long or Complex Checkout Process. Website Error.