Remove open-commerce-ecosystem
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“Why We Launched an Open Commerce Ecosystem”: Q&A with Profitero CEO Bryan Wiener

Profitero

Last week, Profitero announced the launch of the Open Commerce Ecosystem , a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance. Why did Profitero launch the Open Commerce Ecosystem?

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Is Retail Media the New Walled Garden and is that a Bad Thing?

Retail TouchPoints

These walled gardens don’t necessarily carry the baggage of the big original ones, and even when they do, it’s a net positive to the broader marketing ecosystem. To frame this, let’s level-set on what retail and commerce media properties are delivering. but all commerce marketplaces.

Retail 305
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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. Looking to dig deeper into unified commerce strategies and implementation?

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Walmart, Ebay Launch New Accelerator Programs Focused on Ecommerce, Web3

Retail TouchPoints

Walmart ’s incubation arm, Store Nº8 , and Ebay have both launched new accelerator programs aimed at supporting startups developing technologies designed to help shape the future of digital commerce. Applications for the Store Nº8 dCommerce Base Camp are now open, and the 12-week program will begin in mid-August 2023.

eCommerce 277
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Ralph Lauren to Open 250 Stores Over the Next Three Years

Retail TouchPoints

19 investor day, Ralph Lauren revealed that its growth plans through 2025, which will include opening 250 stores globally. and reduced off-price exposure by 26% , but it has also opened 450 new global standalone stores and concessions. “One At its Sept. The brand has exited two-thirds of its department store presence in the U.S.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

As digital commerce evolves, the importance of retailers in the advertising ecosystem is skyrocketing, and we want to empower this,” said Kya Sainsbury-Carter, VP of Global Partner and Retail Media at Microsoft Advertising in a post announcing the new capabilities. “

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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

Video-First Commerce: Shopping on Video Short videos are not just for amusement; they’re driving commerce. Businesses are integrating commerce technology into these videos, making it easy for viewers to buy products they see. Users stay in the brand’s ecosystem, potentially boosting engagement and conversions.

Marketing 299