Forrester eCommerce

MAY 10, 2022

The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.

Customer 195

Customer Customer Experience B2C Marketing 195

Salsify

AUGUST 29, 2023

Shoppers Anonymous is a blog series that highlights honest opinions of the first-person shopping experience. The end goal is to help brands and retailers gain first-hand insight into how to optimize online shopping experiences.

Food and Beverages 146

Food and Beverages eCommerce Blog Retail 146

Forrester eCommerce

MARCH 9, 2022

When we asked B2B buyers what they think about the content they receive from vendors, over 60% of respondents to Forrester’s 2021 Content Preferences Survey gave these unflattering opinions. Buyers are drowning in a sea of sameness. They fail to find any value in the content they receive, because much of […].

B2B 195

B2B Customer Marketing 195

BigCommerce

SEPTEMBER 3, 2019

Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store. For comparison,…

eCommerce 364

eCommerce eCommerce Marketing Marketing 364

Forrester eCommerce

JANUARY 10, 2022

Now, anyone and anything can be on trial for “cancellation” in the court of public opinion. Canceling A Brand Is Personal A combination of hot takes, social media, and divisive partisanship has proliferated cancel culture across society. In some cases, cancel culture is regarded as consequence culture — conscious appeals for accountability.

Social Media 195

Social Media Other B2C Marketing 195

Forrester eCommerce

NOVEMBER 30, 2020

In my honest opinion, this is a real challenge! I’m having many conversations with ideators, innovation teams, chief data officers, chief innovation officers, and product design teams about how to secure high engagement levels while everyone works from home, leaving corporate innovation labs and centers orphaned.

Customer 251

Customer 251

Kissmetrics

APRIL 23, 2021

If you think you can skimp on reputation management, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again. If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly. Today’s Brands Need to Be Transparent.

Definition 362

Definition Management Social Media SEO 362

Forrester eCommerce

JANUARY 24, 2019

I’ve been to enough shows to have an informed opinion, but few enough that it still feels new. 2019 marks my third year attending the NRF Big Show. Goldilocks approved! A few quick impressions: China and Brazil are making headlines. NRF says 99 countries were represented in its 37,000 attendees this year.

Information 319

Information Events Retail 319

Forrester eCommerce

DECEMBER 20, 2018

In an opinion published late last Friday, Northern Texas District Court Judge Reed O’Connor declared the Affordable Care Act (ACA) — in its entirety — unconstitutional and invalid. The media frenzy that followed was frantic.

Marketing 311

Marketing 311

Forrester eCommerce

JANUARY 24, 2020

In my opinion, […]. I am excited about joining the team and expanding Forrester’s existing research in threat and vulnerability management and securing the control systems that keep our manufacturing facilities, critical infrastructure, and communities safe and productive.

Management 257

Management 257

Forrester eCommerce

MAY 16, 2018

” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […].

Customer Experience 339

Customer Experience B2B Customer Marketing 339

Retail TouchPoints

SEPTEMBER 30, 2021

The consumer panel has been a staple research method for acquiring consumer opinion and feedback on product ideas and trends for decades. Thanks to social media, opinion platforms and online review forums, brands have access to the consumer mind like never before. NLP: The New Frontier in Product Personalization.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

NOVEMBER 14, 2023

Customers who unknowingly engage with these fake sites often go so far as to place orders, and when they inevitably get neither the product nor a satisfactory answer from customer service (assuming there is any), their opinion of Temu goes down.

Clothing 259

Clothing Fashion Customer Experience Article 259

Forrester eCommerce

FEBRUARY 24, 2020

Industry pundits are all abuzz with opinion (ahem!) Chief among them, a Whopper decomposing in high definition to demonstrate that Burger King plans to remove artificial colors, flavors, and preservatives from the burger. and Burger King is the toast of media town, posed for ad award glory. But will it help Burger King sell more burgers?

Definition 221

Definition Marketing Information Customer Experience 221

Retail TouchPoints

MAY 31, 2023

Expressing gratitude for feedback can indicate to customers that you hold their opinions in high regard, which can make a positive impression and demonstrate the value you place on customer feedback. Acknowledge the customer’s experience and thank them for taking the time to provide feedback. Apologize if necessary.

Merchant Services 282

Merchant Services Improvements Social Media Mobile 282

Wiser

SEPTEMBER 27, 2023

They function as a communication channel allowing customers to voice their experiences , opinions, and suggestions. ” This question encourages suggestions for product/service development, showing customers their opinions matter. By asking for their feedback, companies demonstrate that they value their shoppers’ opinions.

Customer 146

Customer Retail Customer Retention Improvements 146

Retail TouchPoints

MARCH 10, 2023

This tells them about people’s preferences, opinions, and actions. Deeper, more detailed qualitative understanding of consumer opinions and needs. The internet and passively collected browsing behaviors have given many companies a low-cost way to track and observe customer behavior online.

Marketing 246

Marketing Customer Retention Consumer Information 246

MakeWebBetter

JULY 8, 2021

People with different opinions have given different definitions of this term. Numerous definitions of nulled exist around the web. However, if you go through each elucidation, you will be puzzled.

Definition 187

Definition Article WooCommerce eCommerce 187

Forrester eCommerce

JULY 26, 2018

In fact, we know that consumers’ opinions vary widely about how they […]. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands.

Technology 253

Technology Consumer Marketing B2C 253

TalkingRetail

APRIL 3, 2024

This real-time feedback programme places the needs and opinions of customers at the forefront of the company's commitment to continuous improvement.… Country Choice, the supplier of in-store bakery and food-to-go solutions for the convenience retail sector, has introduced a new customer satisfaction service, ‘Customer Live’.

Customer 52

Customer Improvements Retail 52

Retail TouchPoints

FEBRUARY 16, 2024

Using AI to Create Unmatched Customer Experiences It only takes one negative experience for a consumer’s opinion of a brand to plummet. By offering seamless payment experiences through secure technology, retailers can provide customers with a safe, one-touch experience.

Customer Experience 306

Customer Experience Payment Services Improvements Customer 306

Retail TouchPoints

SEPTEMBER 1, 2023

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. As a proud classic movie buff, I thought I’d do a little reflecting on shopping scenes from memorable films made about 40 years apart.

Payment Services 264

Payment Services Technology Point of Sale Retail 264

Retail TouchPoints

SEPTEMBER 27, 2023

Nearly half ( 47% ) of respondents said they spend significant time reading reviews, researching features and comparing options before buying, and 24% actively seek out opinions from other shoppers, whether a friend, colleague or influencer.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Forrester eCommerce

JULY 24, 2018

In a humble opinion of yours truly, this is further proof of a trend showing that BI buyers are increasingly seeking end-to-end platforms and solutions, rather than separate BI/ETL components that need […].

218

218

Forrester eCommerce

JUNE 5, 2018

CX professionals often fall victim to the top-down HiPPO approach to prioritization; HiPPO being an acronym for the “Highest Paid Person’s Opinion” – where priorities are set by the CEO or other senior management based on gut and experience rather than actual underlying data.

Management 218

Management Other Customer Experience Customer 218

Digital Doughnut

JUNE 9, 2023

Gymbox, a UK gym chain, recently received lots of attention from marketers with mixed opinions on how the business was approaching its Google Ad strategy, by hijacking people’s searches for competitor gyms. This is a great example of how brands with a cheeky tone of voice can utilise marketing channels in a creative way.

Channel 96

Channel Marketing Search Marketing 96

Retail TouchPoints

SEPTEMBER 1, 2023

Our regular Editor’s Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. As a proud classic movie buff, I thought I’d do a little reflecting on shopping scenes from memorable films made about 40 years apart.

Payment Services 235

Payment Services Technology Point of Sale Customer 235

Forrester eCommerce

JUNE 6, 2018

This shouldn’t come as a surprise; social listening platforms offer a unique window into customers’ lives, opinions, and preferences. SLPs are heavy-hitters in the martech stack and are the backbone of not […].

Technology 199

Technology Customer Social Media B2C 199

RTP blog

DECEMBER 13, 2017

And sugarcoating it by adding that no one will receive a bonus until a specific earnings goal is made doesn’t really change my opinion. is a little excessive in my opinion. It all just leaves a bad taste in my mouth.

Gifts 300

Gifts Toys Retail Payment Services 300

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech.

Fulfillment 289

Fulfillment Customer Experience SEO Operations 289

Retail TouchPoints

MAY 20, 2021

We have received feedback from and heard the valued opinions of thousands of associates regarding the CDC’s announcement. “Last week, the CDC issued new guidance for individuals who have been fully vaccinated,” said Marc Watkins, Chief Medical Officer at Kroger in a statement. “We

Other 154

Other Retail Operations 154

Retail TouchPoints

JUNE 15, 2023

People would rather trust a complete stranger’s opinion of you rather than what you say about yourself.” Shipping shirts from the U.S. to England ate up half our profits.” The importance of testimonials in marketing and communications: “Testimonials attract trust; nice words are currency.

B2C 319

B2C Customer Loyalty B2B Customer 319

FastSpring

MARCH 8, 2021

In my opinion, it doesn’t, and it shouldn’t! It’s exciting to bring a diverse opinion to the table, and you offer a perspective not currently met! Are the traits the same, but when gender is introduced, my opinion changes? Why does an industry altogether need to be gender-specific? “Support hiring women.

Management 145

Management Toys Arts Technology 145

Retail TouchPoints

AUGUST 25, 2023

Our regular Editors Perspectives column offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Is cynicism a natural facet of growing older?

Toys 242

Toys Accessories Apparel Clothing 242

Retail TouchPoints

FEBRUARY 20, 2024

And in doing so they’ll be able to form more strategic opinions on how to better train AI models and optimize that content for the customers they’re trying to reach. As production becomes easier and faster, marketers can spend more of their time and energy curating generative AI content.

Marketing 264

Marketing Technology Recommendation Management 264

Retail TouchPoints

SEPTEMBER 28, 2023

We’ve been creating AIs that have more personality, opinions and interests, and are a bit more fun to interact with.” “We As to the question of “why?” Meta said in a blog post that AI technology “isn’t purely about building AIs that only answer questions.

Magazine 325

Magazine Events Information Technology 325

365 Retail

AUGUST 29, 2023

When students have to write a lot of essays, they usually sulk like little children because, in their opinion, it’s boring, difficult, and takes a lot of time that could be spent on something else, for example, going out with friends, watching something or playing video games. Improves your time management skills.

Improvements 52

Improvements Games Article Information 52