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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. How can others keep up? No army of humans can do this.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

White papers, on the other hand, resonate with 43.8% White Papers & Reports. For example, a long white paper can be split into multiple blog posts that contain less information to entice users to download the full report. Blog posts resonate with 74.1% of marketing doers compared to just 41.6%

Blog 158
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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel. Or you can clip the paper to the top of the chair to improvise a stand for your sweep like the image above. In-Context Images. Source: Dainty Jewells. Light Tent.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

System for continued measurement: Consumer behaviour is ever-changing, affected by seasonality, world events, life’s milestones, and a host of other factors – your personalisation initiative will need to reflect those sentiments. Find out more insights on how to make your first-party data work for you in our new white paper here.

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

We Have the Technology: Programmatic Trends Driving the Future of the Industry A critical factor in the ad industry’s increasing reliance on digital has been the development of tech in programmatic advertising trends. Purchasing decisions have increasingly become an extension of a consumer’s personal identity.

eCommerce 148
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Replatforming: How To Present Your Recommendation

Fabric Blog

Even if your presentation is to the CEO or other C-level executives, your approach should be the same. For my peers (other functions throughout the business), 2. My appendixes always have more detail than almost anyone would want more — they become my personal white paper in board format. For the board.