ROI Revolution

MARCH 11, 2021

The unexpected onset of COVID-19 brought unparalleled growth for paid search revenue and spend in 2020, obliterating all previous projections and turning the world upside down for digital advertisers. Scalable Search + Dominant Display. Published March 11, 2021. COVID-19 and the Surging Demand for Digital.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

AUGUST 26, 2020

Shoppers will turn to online shopping to fulfill their Christmas shopping needs, and your competitors will be increasingly more aggressive in the Google paid search and shopping space. Q4 Paid Search Promotions. The post Q4 Paid Search Tips: 2020 Holiday Shopping Prep appeared first on ROI Revolution.

Webinar 88

Webinar Fulfillment Marketing Consumer 88

Forrester eCommerce

OCTOBER 28, 2022

Often, marketers focus on data deprecation’s impacts on paid social and programmatic […]. This delay gave marketers a false sense of security, despite other browsers blocking third-party cookies, Apple letting users opt out of IDFAs, and privacy bills mandating the use of cookie consent banners.

Marketing 195

Marketing Other B2C Customer 195

PERQ

APRIL 9, 2021

What is life without search engines? 68% of everything that happens online begins with a query in a search engine. Google alone has over 5 billion searches made every day. Organic searches are when a prospect enters their search and naturally finds your website and clicks on it. Ads vs SEO. Best of Both Worlds.

PPC 69

PPC SEO Marketing Consumer 69

Forrester eCommerce

OCTOBER 11, 2022

Given Amazon's dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.

B2C 195

B2C Customer Marketing 195

FastSpring

JULY 17, 2019

We’ve all heard the term “paid search.” There are a lot of moving parts within a paid-search strategy, so we can’t get into the minutiae in this post. There are a lot of moving parts within a paid-search strategy, so we can’t get into the minutiae in this post. What is paid search?

Improvements 61

Improvements PPC Marketing SEO 61

ROI Revolution

OCTOBER 27, 2020

You may notice a new annotation appearing directly on some Shopping ads the next time you conduct a search that lets you know the seller offers “Free & Fast Shipping.” Google Announces Changes to the Search Terms Report. The post Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy appeared first on ROI Revolution.

Shipping Costs 78

Shipping Costs Shopping Carts Article Shipping 78

ROI Revolution

JULY 18, 2019

Example of paid search listings on Google. If you’ve ever searched for a product on Google, you’ve witnessed paid search in action. And if you sell your products online, you’ve probably at least thought about employing a paid search strategy to get your brand in front of more people.

PPC 68

PPC Mobile Internet Retail Marketing 68

FastSpring

AUGUST 6, 2019

When creating paid search campaigns, marketers quickly become scientists. The craziest part about these paid search “experiments” is that the outcomes vary widely depending on the product you’re promoting and the audience you’re trying to reach. Someone searches on Google using one of the terms in your keyword list.

Payment Services 63

Payment Services PPC Games Marketing 63

ROI Revolution

SEPTEMBER 27, 2018

Are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Based on over $300 million in annual ad spend from our 300+ clients, we’ve prepared a 2nd edition of our exclusive Ecommerce Paid Search Report. Look for this trend to continue into 2019. Click here to get the report today!

Mobile 60

Mobile eCommerce Marketing Retail 60

RetailDive

MAY 31, 2023

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

Improvements 103

Improvements Consumer Marketing 103

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

DECEMBER 8, 2023

Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler. And we don’t have to guess the search terms that users are going to be using.” in an interview with Retail TouchPoints. That is beginning to be possible on CTV.

Channel 320

Channel Shipping Costs Social Media Webinar 320

Bronto

NOVEMBER 20, 2018

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Roy Steves, Founder, StatBid During the 2017 holiday season, paid search drove more than 23% of website traffic. The post The Commerce Marketer Podcast: Paid Search Strategies, Changes, and Trends for 2019 appeared first on Bronto Blog.

Marketing 59

Marketing Blog 59

ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Access Part Two of this article here.

Search Marketing 60

Search Marketing Marketing Mobile Article 60

Forrester eCommerce

NOVEMBER 22, 2022

In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. The […].

B2C 195

B2C SEO Marketing Customer 195

Retail TouchPoints

MARCH 19, 2024

more efficient than that of online display, online audio, online video, social and paid search. Additionally, TikTok has made these ads discoverable via the search tab, making it easier for advertisers to be found. TikTok also has reported that the platform delivers an online retail ROAS that is 3.5X

Merchant Services 264

Merchant Services Shopify Social Media Channel 264

Kissmetrics

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Search Marketing 338

Search Marketing Marketing Customer SEO 338

Groove

OCTOBER 22, 2020

Our benchmarking shows that visitors who use eCommerce search are 3 to 5 times more likely to become customers. eCommerce Search: How To Convert More Customers. In this blog, we're sharing three features and functionality to look for when evaluating eCommerce search platforms. Choosing An eCommerce Search Platform.

eCommerce 352

eCommerce Recommendation Improvements Fashion 352

Groove

NOVEMBER 10, 2022

Since Cordova had previously ran paid advertising campaigns, we were able to begin our work on an existing foundation. Next, we used positive and negative keywords to target specific competitor search terms that Cordova’s products should appear for when searched. 45% Surge In Bottom-Line Paid-Ads Generated Revenue.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Retail TouchPoints

JANUARY 4, 2024

of online orders among consumers wanting to ensure they received their purchases on time; and Paid search remained the biggest sales driver online, with 29.4% of sales attributable to that channel, followed by direct web visits ( 19.3% ); affiliates/partners ( 16.6% ); organic search ( 15.9% ); and email ( 15.3% ).

Social Media 264

Social Media Payments Payment Services Toys 264

Kissmetrics

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. We all make mistakes.

Social Media 291

Social Media Other Marketing Reference 291

Retail TouchPoints

AUGUST 24, 2023

By reducing bounce rates from online merchants’ product detail pages (PDPs) that are reached via paid SERPs (search engine results pages) on Google, retailers can extend visitors’ journeys throughout their websites and help boost conversion rates.

Recommendation 246

Recommendation Retail eCommerce Customer Experience 246

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Paid Search Marketing for E-commerce. Paid Search Marketing for E-commerce. Paid Search for E-commerce Strategies.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. If you're just getting started with paid search, we recommend setting your schedule to 24/7.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Kissmetrics

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Here are a few key insights we found: Companies in all industries get more organic traffic than paid traffic. Focusing on SEO can benefit these companies more.

SEO 244

SEO Beauty and Health Social Media Fashion 244

Groove

MAY 19, 2023

This includes Google Search, Maps, YouTube, the Shopping tab, and Google Images. For instance, when a customer searches for "handcrafted leather shoes," your products may appear in the Google Shopping tab, providing you with additional exposure. We also leveraged both free and paid product listings to increase the client's reach.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Kissmetrics

SEPTEMBER 7, 2020

The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. Paid Search Results.

SEO 292

SEO Other Information Mobile 292

Kissmetrics

NOVEMBER 15, 2021

This tool identifies current and existing trends in search marketing. For example, at the time of writing this, the Pittsburgh Steelers are the number one trending search on Google. If you have a specific topic that you want to cover but aren’t sure if it’s trending, you can search for it in the search bar at the top.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Kissmetrics

DECEMBER 1, 2020

When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns.

Social Media 326

Social Media Information Other Mobile 326

Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. In contrast, paid search clicks dropped 12%.

Customer 197

Customer Mobile eCommerce Shipping Costs 197

Kissmetrics

MAY 26, 2020

Please note: Once you install the extension all you have to do is go to Google and perform a search. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest. Link overview.

SEO 363

SEO Reference Mobile Other 363

Forrester eCommerce

OCTOBER 31, 2019

Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend […].

Marketing 244

Marketing Customer Search Marketing SEO 244

Groove

APRIL 18, 2024

Shopify has free and paid themes. Set up search engine optimization (SEO) for success. At this point, or if you are starting from fresh with a Shopify store: Create a great-looking website that will attract attention and be user-friendly. You can use Shopify’s themes or third-party themes. Set up shipping rates and methods.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

Kissmetrics

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns?

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kibo

MAY 18, 2017

Mobile paid search was once considered a bargain buy. The post Five Ways To Boost eCommerce Success In The Era Of Mobile-First Paid Search appeared first on The Omni Channel. Now that the majority […].

Mobile 48

Mobile eCommerce Channel Mobile eCommerce 48

Forrester eCommerce

MAY 24, 2022

According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.

B2C 195

B2C Marketing Channel Consumer 195