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‘Fútbol’ Superstar Lionel Messi Set to Score with Lowe’s Loyalty Members

Retail TouchPoints

Lowe’s has partnered with the world’s best-known soccer player, Lionel Messi, and his MLS Club Inter Miami CF , for programs that spotlight Messi’s skills at assisting on the field. Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”

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Big Lots Boosts Liquidity with $200 Million Loan Facility

Retail TouchPoints

Beleaguered retailer Big Lots has increased its borrowing capacity by up to $200 million with a new “first in, last out” term loan facility, secured through an affiliate of Gordon Brothers Capital. Big Lots had a difficult fiscal year 2023, which ended Feb. 3, 2024. “We

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Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Retail TouchPoints

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers.

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YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

Following a series of updates to the YouTube Partner Program (YPP) made in September 2022 , the platform is now lowering the eligibility criteria to enter the program and expanding the YouTube Shopping affiliate program, allowing more advanced creators to make commissions on products they feature.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

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For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices

Retail TouchPoints

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. Build those rules into the affiliate agreement.

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How to Become a Shopify Partner

Kissmetrics

Is the Shopify Partner program right for you? What Is the Shopify Partner Program? The Shopify Partner Program is a set of tools and resources Shopify users can leverage to grow their business. Shopify Partners can also build and sell Shopify apps and themes to generate income. That’s not all.

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