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Preparing for the Holidays: Small changes for a big impact

iQmetrix

This is a guest blog, written by iQmetrix integrated partner, PayBright. The most wonderful time of the year is fast approaching. Are you ready? Before you answer, it’s important to know that the 2021 holiday shopping season is already shaping up to be different from 2020.

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Trend Analysis: The Buy Now Pay Later Revolution

ESW

Partner Marketing at fintech company Klarna. Shopping carts get bigger and are abandoned less often when the payment model is offered, according to the team at PayBright. Because firms like Afterpay advertise partner brands in their directory, stores can attract shoppers who might not have otherwise shopped their brand.