Forrester eCommerce

OCTOBER 24, 2023

Many of these moments are personalized. Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Consumers and customers interact with brands across their customer journeys (see figure).

Consumer 390

Consumer Technology Customer B2C 390

Retail TouchPoints

DECEMBER 18, 2023

From its first rudimentary keyword-based tools to today’s ability to decipher intent and deliver personalized results, the evolution of AI in ecommerce has been nothing short of revolutionary. AI-powered search functions play a crucial role in personalizing ecommerce experiences.

Recommendation 264

Recommendation eCommerce Jewelry Document 264

Retail TouchPoints

MARCH 1, 2024

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. We will also include personalized dynamic messaging in our communications to members about their upcoming program renewals.

POS 278

POS Omnichannel Mobile Improvements 278

Retail TouchPoints

JANUARY 30, 2024

One, finding the perfect gift, something that feels creative and personal even if the giver doesn’t know a ton about the recipient. Gift-givers enter a few details about the person they’re shopping for and the occasion, and Gift Mode’s machine learning technology matches givers with unique items from Etsy sellers.

Gifts 269

Gifts Presentation Blog Technology 269

Forrester eCommerce

AUGUST 15, 2023

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. At […]

Events 368

Events B2B Marketing 368

Retail TouchPoints

MARCH 3, 2023

That said, differentiated experiences are possible, and the way forward will be through personalized approaches. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 281

Consumer Customer Loyalty Customer Experience Recommendation 281

Retail TouchPoints

SEPTEMBER 22, 2022

Searchspring , a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution was launched through an integration with Klaviyo, a unified customer platform.

Recommendation 343

Recommendation Retail Customer Marketing 343

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Forrester eCommerce

APRIL 10, 2023

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing. Too often, personalization starts […]

B2B 195

B2B Technology Marketing Customer 195

Retail TouchPoints

JANUARY 31, 2024

In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Retail TouchPoints

SEPTEMBER 28, 2023

Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. Simple personalization is now an expectation, not a differentiator. What is Search Hyper-Personalization?

Gifts 278

Gifts eCommerce Recommendation Technology 278

Retail TouchPoints

NOVEMBER 2, 2023

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue.

eCommerce Marketing 274

eCommerce Marketing eCommerce Customer Experience Management 274

Retail TouchPoints

APRIL 15, 2022

The clear winners in retail were organizations that had invested in new ways to interact with their customers, finding new ways to personalize the shopper’s experience across every touch point. Innovations in data collection and technology are allowing businesses to rethink and redesign the in-person shopping experience.

Technology 272

Technology Social Media Recommendation Omnichannel 272

Retail TouchPoints

MAY 15, 2023

The latter function is where brands can do more with personalized content, not only serving consumers in their everyday life but also selling products and gaining trial of new merchandise. Add in a layer of personalization and the operation becomes more complex. Personalized usage. Personalized goodbye.

Marketing 258

Marketing Presentation Consumer Recommendation 258

Retail TouchPoints

DECEMBER 15, 2022

Casey’s General Stores has personalized the shopper journey for its more than 5.5 The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. 6 billion engagements captured.

Arts 297

Arts Mobile Customer Loyalty Customer Data 297

Forrester eCommerce

JANUARY 19, 2024

Rabbit’s r1 Personal AI Device (PAD) is an exciting technology that faces obstacles to commercial success - and gives us glimpses of the future.

Technology 264

Technology Customer 264

Retail TouchPoints

MAY 4, 2023

Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers deliver on consumers’ expectations by powering relevant and personalized product recommendations in real time that drive shopper satisfaction and conversions.

Retail 290

Retail Mobile Recommendation Consumer 290

Forrester eCommerce

FEBRUARY 6, 2020

Marketers, we have a personalization problem. No, it’s not your vision — most of you aspire to deliver more anticipatory and individualized experiences — it’s your execution. Across industries, marketers struggle to create memorable, or even useful, moments with their customers.

Marketing 381

Marketing Consumer Customer B2C 381

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

DECEMBER 14, 2022

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI. While traditional personalization and segmentation models focus on the next best action, Da Vinci helps guide customers down an individual path that optimizes for both short- and long-term goals.

Marketing 289

Marketing Customer 289

Retail TouchPoints

JULY 20, 2022

A new research report conducted by UPS Capital, Personalized Shipping Experiences: The Next Frontier for eCommerce , shows that personalized shipping experiences have emerged as the next frontier for SMB retailers looking to provide an excellent customer experience in the wake of these supply chain disruptions.

Shipping Costs 339

Shipping Costs Shipping Merchant Services Payment Services 339

Retail TouchPoints

DECEMBER 1, 2022

Customers trying the FIT:MATCH experience can use their measurements to shop personalized Bali and Maidenform product selections that have been chosen specifically for their body shapes. The retailer has made personalizing the shopper experience a central component of its Polaris growth strategy, which was announced in 2020.

Technology 289

Technology Omnichannel Recommendation Customer 289

Forrester eCommerce

NOVEMBER 29, 2023

Learn how to enhance your company's personalization efforts over the holidays - and well into next year.

Customer 251

Customer Customer Experience B2C Marketing 251

Forrester eCommerce

APRIL 10, 2023

Personalization sounds good in theory – who doesn’t want a moment customized just for them? But the reality is that not all consumers or customers want personalization from brands at the same intensity across the customer lifecycle (see Figure).

Consumer 195

Consumer Customer B2C Marketing 195

Retail TouchPoints

MARCH 27, 2024

A step above these tools would be in-person training. While in-person learning does have the benefit of immediate feedback, it is inconsistent. This method is dangerous to the psyche of both the person learning and the customer. That type of approach cannot lend itself to building confidence.

Retail 263

Retail eCommerce Games Workshop 263

Retail TouchPoints

SEPTEMBER 14, 2023

This is possible through personalization strategies at every touch point that tailor the options presented to each guest, so they don’t have to choose between every style available — just the ones we already know will fit them correctly and they’ll be interested in. Give guests the power to make an informed purchase.

Customer 278

Customer Social Media Recommendation Presentation 278

Retail TouchPoints

JANUARY 19, 2023

Sephora will offer its customers skincare personalization technology and solutions, both in-store and online, through a partnership with PROVEN. Shoppers can visit sephora.provenskincare.com and take a three-minute Skin Genome Quiz to formulate their personalized skincare and discover specialized products based on their needs.

Technology 310

Technology Customer 310

Retail TouchPoints

MAY 25, 2022

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. now expect personalization, with 76% admitting they get frustrated when they don’t find it.

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Retail TouchPoints

AUGUST 16, 2022

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. Personalization is only as good as the data the merchants can collect.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Forrester eCommerce

JULY 6, 2021

Forrester analyst Jessie Johnson explains how B2B marketing leaders are rethinking the delivery of digital experiences and the path from personalization to contextualization. Rather than attempt to control the journey, marketing and sales must meet buyers where they are, anticipate their needs, and enable them to take that next step.

B2B 313

B2B Marketing 313