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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

On most tablet-based point-of-sale systems, you can customize the tip percentages your customers choose from on the tip screen. Give customers privacy when tipping. Our study shows that customers are just as likely to tip while being watched (and potentially judged) as they are when given privacy at checkout.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Ensure security cameras point directly toward all entrances and exits, as this can help you see where any theft is occurring or when unauthorized employees are entering prohibited areas or rooms. Areas with valuable inventory, like stockrooms, should also be visible. Ensure that your store has proper lighting for clear video footage.

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Amazon Adds ‘Badge Pay’ to Just Walk Out Deployment in Georgia Hospital

Retail TouchPoints

Just Walk Out also provides retailers with analytics data while preserving customers’ privacy, offering aggregated and anonymized analytics around how products are considered, picked up, returned to the shelf and purchased. Amazon emphasized that it does not use or collect any biometric information as part of this data-gathering.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

And since synthetic data is anonymized, they could do this without compromising consumer privacy. Retailers, facing stiff competition and operating on razor-thin margins, have always been early adopters of futuristic technologies.

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Customer data: Which retailers are leading the way?

365 Retail

Third-party cookies are being phased out by major browsers and privacy regulations are in full force. On top of that, customers are demanding greater privacy and control of their data. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.

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4 Ways to Thrive in a New Era of Retail Advertising

365 Retail

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

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