Unlocking Success in Search: The Importance of Holistic Search Intelligence
Retail TouchPoints
JUNE 16, 2023
Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1. Optimizing share of voice.
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