Forrester eCommerce

JULY 17, 2023

This blog post highlights two areas where portfolio marketers should explore using generative AI in their messaging process. Generative AI has the potential to impact B2B messaging for the better. It can help craft messages based on buyers’ needs, but this requires experimentation and iteration.

B2B 195

B2B Marketing Blog 195

Retail TouchPoints

JUNE 29, 2023

The closures are part of Walgreens’ plan of “accelerating our portfolio optimization to further simplify the business,” according to CFO James Kehoe. The specific stores that will be targeted have not been announced, but the U.S. locations are expected to close by the end of August 2024. This effort also included selling 10.8

Operations 278

Operations Retail Customer 278

Retail TouchPoints

JULY 7, 2023

Serta Simmons Bedding (SSB) has concluded its financial restructuring and emerged from Chapter 11 with plans to “refresh the vast majority of its product portfolio” over the next 18 months, according to a company statement.

Supplies 278

Supplies Omnichannel Consumer Technology 278

Forrester eCommerce

JUNE 7, 2019

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Marketing 349

Marketing Management Technology B2C 349

Forrester eCommerce

APRIL 6, 2022

The war in the Ukraine is disrupting companies' go-to-market strategies and Portfolio Marketers need to adapt. This blog provides four things to consider.

Marketing 195

Marketing Blog B2B 195

Forrester eCommerce

NOVEMBER 19, 2020

Product portfolio management is a major responsibility for product management leaders, but it’s often approached in a disjointed, ad hoc manner that can cause confusion for teams, customers, and buyers.

Management 251

Management Customer 251

Forrester eCommerce

APRIL 19, 2021

When considering portfolio marketing’s role in enablement, take a revenue enablement approach to ensure that knowledge is delivered to the various teams that require it in the way they want to receive it, and delivered when they need it.

Marketing 285

Marketing Customer 285

Forrester eCommerce

JUNE 8, 2021

You will also have seen our work on collaborative work management, project portfolio management, and accelerating product delivery with […].

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Customer Management Marketing 264

Forrester eCommerce

NOVEMBER 3, 2020

The AMD-Xilinx partnership is meant to broaden AMD’s product portfolio which focuses on high-performance CPUs and […]. This is the latest gargantuan M&A deal in the semiconductor market to focus on new opportunities in processing, after the NVIDIA-Arm announcement.

Marketing 251

Marketing Information Technology Operations 251

Retail TouchPoints

MARCH 18, 2024

DoorDash is expanding its footprint in the beauty vertical, embarking on partnerships with Sally Beauty and MAC Cosmetics and expanding its relationship with Sephora. Consumers can now shop DoorDash for an array of beauty products and have them delivered in under an hour on average. “We

Supplies 252

Supplies Events Consumer Retail 252

Retail TouchPoints

MARCH 24, 2021

Many business owners delay updating their product portfolios to give themselves time to address other crucial operational tasks. Giving your portfolio a makeover may seem optional, but failing to do so could be a big mistake. Retail business experts agree that having an up-to-date portfolio is essential for attracting new clients.

Small Business Retail 188

Small Business Retail Operations Accessories Apparel 188

Forrester eCommerce

MARCH 25, 2022

With the theme “Align, Advance, Accelerate,” this year’s event features sessions that will emphasize new research for portfolio marketers to lead their organizations to growth in a post-COVID world. Our analysts have identified four key areas that represent opportunities for portfolio marketers to deliver greater value to […].

B2B 195

B2B Marketing Events 195

Forrester eCommerce

SEPTEMBER 24, 2020

Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that buyers are kept top of mind.

Marketing 193

Marketing Customer 193

Forrester eCommerce

APRIL 26, 2024

Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in […] B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience.

B2B 217

B2B Marketing 217

Forrester eCommerce

SEPTEMBER 21, 2020

These questions aren’t surprising, given that one of the most common topics we help our clients with through our Product Management and Portfolio Marketing research services is establishing or improving the product commercialization and lifecycle process. “Who should own go-to-market strategy?” “Who Who creates user personas?”

Management 217

Management Marketing Improvements Customer 217

Retail TouchPoints

FEBRUARY 1, 2021

The acquired brands will join its Venture Brands portfolio alongside others such as Collusion, AsYou and Reclaimed Vintage. As part of the integration process, ASOS also will review the supply chain to ensure it complies with the company’s “Fashion with Integrity” principles.

Fashion 239

Fashion Supplies Technology Other 239

Retail TouchPoints

MAY 14, 2021

Last year, Ralph Lauren announced a Fiscal 2021 Strategic Realignment Plan that would accelerate the company’s Next Great Chapter Plan, including an evaluation of the company’s brand portfolio, with a focus on ensuring its core brands are well positioned for sustainable growth.

Operations 168

Operations Retail 168

TalkingRetail

MAY 21, 2021

Karan Retail has bought Camstone Service Station, in Leicester, growing its portfolio to 18 sites. This story continues at Karan Retail expands portfolio. Camstone Service Station, which was previously owned by Amar Shah of Midlands UK, features a Flames-branded takeaway, hand carwash, and established MOT/car servicing business.

Retail 119

Retail Supplies 119

Retail TouchPoints

AUGUST 12, 2021

ABG has been rapidly acquiring established brands to build its portfolio, including Eddie Bauer , Forever 21 and JCPenney. The plan also calls for adidas to diversify its leadership and continue investing in sustainability efforts.

Sporting Goods 264

Sporting Goods Games Supplies Operations 264

Forrester eCommerce

NOVEMBER 14, 2023

This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution. This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework.

Marketing 404

Marketing Blog B2B 404

TalkingRetail

MAY 26, 2021

Pepsi Max is adding a Lime flavour to its portfolio, in a move designed to help retailers continue to capitalise on the “growing popularity” of flavoured cola. This story continues at Lime added to Pepsi Max portfolio. This story continues at Lime added to Pepsi Max portfolio. Or just read more coverage at Talking Retail.

Retail 123

Retail 123

Forrester eCommerce

APRIL 26, 2024

RPA companies have embraced generative AI (genAI) technology to keep pace with competition from OpenAI, Google, countless startups and incumbent portfolio vendors. They have demonstrated how it can build bots and create document extraction models, arrange complex business travel, and provide guidance in health care.

Document 217

Document Travel Technology Customer 217

TalkingRetail

MAY 24, 2021

Confectionery brand Jealous Sweets has added a Foams range to its portfolio, in a move designed to “empower” retailers and customers with plant-based products made from responsible sourced ingredients. This story continues at Jealous Sweets adds foam sweets to portfolio. The brand said 92% of UK consumers.

Consumer 119

Consumer Retail Customer 119

Forrester eCommerce

APRIL 17, 2024

Modern digital and IT professionals encounter a similar dilemma: technical debt and sprawl make IT portfolios insecure and unsustainable, but processes and controls intended to minimize debt and sprawl are […]

Other 276

Other Customer 276

TalkingRetail

JULY 13, 2021

Nut butter brand Pip & Nut is rolling out glass jars across its entire portfolio, replacing the current recyclable plastic jars. This story continues at Pip & Nut moves portfolio to glass jars. The new jars are made of 50% recycled glass and feature a fully a recyclable label and lid.

Customer 111

Customer Retail 111

TalkingRetail

SEPTEMBER 11, 2020

Rum brand Dead Man’s Fingers is expanding its portfolio with the launch of a Mango Rum. Mango Rum joins existing Lime, Raspberry, Passionfruit, Hazelnut, Pineapple, Coconut, Coffee, Hemp, and Spiced Rum flavours in the portfolio. The variant is available from Booker in a 700ml bottle, retailing at £22, with an ABV of 37.5%.

Retail 128

Retail 128

TalkingRetail

JUNE 29, 2021

This story continues at Ribena adds cherry flavour to portfolio. Ribena Cherry Twist is available in 500ml price-marked bottles for a £1.09 or for a 2-for-£2 offer. The launch is supported by a £3.7m advertising campaign running throughout the year across TV, social. Or just read more coverage at Talking Retail.

Retail 119

Retail 119

Forrester eCommerce

MARCH 21, 2022

In the 1950s, Dr. Lawrence Weed realized the inefficiency and inherent danger embedded within paper-based medical records. Paper-based medical records were a manual process that did not allow for or encourage a collaborative or holistic intake or diagnosis process and thus, the electronic medical record (EMR) was born.

Operations 195

Operations Electronics Marketing 195

TalkingRetail

JUNE 28, 2021

This story continues at Smirnoff expands portfolio with raspberry flavour. Smirnoff Raspberry Crush will be available from 12 July in a 700ml bottle, retailing at £16.50. The launch will be supported by a £2.93m investment. The brand said the flavour will recruit new. Or just read more coverage at Talking Retail.

Retail 118

Retail 118

TalkingRetail

JUNE 1, 2021

Regal Bakery has added a Marble Deluxe Madeira Family Loaf to its cake portfolio. This story continues at Regal expands cake portfolio with sharing loaf. The 590g vanilla and chocolate cake is available now for £1.99. The brand said the cake gives families and friends the chance to get together end “enjoy this sharing size delight”.

Retail 110

Retail 110

Forrester eCommerce

OCTOBER 4, 2021

Understanding how today's buyers gather information and being ready to educate and engage with them, wherever they are, is more important than ever.

Information 356

Information B2B Marketing 356

TalkingRetail

SEPTEMBER 16, 2020

Spar is expanding its food-to-go portfolio with the launch of several new products, in a move designed to “drive sales and increase customer relations”. Spar’s food-to-go portfolio consists of breakfast, lunchtime, drinks, savoury snacking, and sweet snacking products.

Customer 131

Customer Retail 131

Retail TouchPoints

MARCH 27, 2024

These investments will add to Walmart’s existing portfolio , which consists of 600+ onsite and offsite renewable energy projects already in operation or underway in more than 10 countries.

Subscription 255

Subscription Operations 255

Forrester eCommerce

MAY 19, 2020

Today, Microsoft announced the planned acquisition of Softomotive, a UK-headquartered robotic process automation (RPA) software company with roots in Greece. With the intended purchase, Microsoft has muscled into the RPA game in a big way and, in doing so, removed any doubts that RPA has really arrived.

Games 372

Games Other Customer 372

TalkingRetail

JUNE 21, 2021

This story continues at Nestlé adds new flavour to Munchies portfolio. The variant will be available from August is 97g sharing bags, retailing at £1.59, consisting of a salted caramel fudge flavour filling and biscuit centre, covered in delicious milk chocolate It joins existing original Munchies, Munchies Cookie Dough and Munchies White.

Retail 122

Retail 122

Forrester eCommerce

FEBRUARY 20, 2024

Those who have leadership responsibility for their organization’s technology portfolio will hear the relief in my voice when I say technology optimization now carries more weight as a key driver for efficiency, acceleration, and innovation than it ever has in the past.

Technology 378

Technology 378

TalkingRetail

MARCH 4, 2021

Scandinavian Tobacco Group is adding Royal Agio’s cigar brands to its portfolio, following the completion of the acquisition last year. Royal Agio is a European cigar company with a portfolio that includes Mehari’s, Panter and Balmoral. Mehari’s Red Orient is the thirteenth biggest cigar brand in the UK, the company said.

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