Insider chat: How two McAfee marketers are thinking about personalization and a cookieless future
Liveintent
NOVEMBER 24, 2020
What do you know about the audience with the information you have, and hopefully in an aggregate and not in particular to account for personally identifiable information (PII)? That just makes Google, Facebook and Amazon even more powerful because they have so much first-party data and aren’t reliant on cookies.
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