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Insider chat: How two McAfee marketers are thinking about personalization and a cookieless future

Liveintent

What do you know about the audience with the information you have, and hopefully in an aggregate and not in particular to account for personally identifiable information (PII)? That just makes Google, Facebook and Amazon even more powerful because they have so much first-party data and aren’t reliant on cookies.

Marketing 104
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Why Data Orchestration is Essential for E-Commerce

Fabric

This execution environment would often integrate with either an on-premise data orchestration framework, or an enterprise licensed offering, or a completely managed cloud-based offering like Amazon Web Services (AWS) Glue or Google Dataflow. Typically, strict governance policies around PII limits the individuals who can access the data.

eCommerce 246
Insiders

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What’s an Identity Graph?

Liveintent

Hashed emails have a one-to-one relationship with an email address and help protect individuals’ identities and personally identifiable information (PII). Personally Identifiable Information (PII). PII is any information that distinguishes an individual. The post What’s an Identity Graph? First-party cookies.

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Why Data Orchestration is Essential for E-Commerce

Fabric

This execution environment would often integrate with either an on-premise data orchestration framework, or an enterprise licensed offering, or a completely managed cloud-based offering like Amazon Web Services (AWS) Glue or Google Dataflow. Typically, strict governance policies around PII limits the individuals who can access the data.

eCommerce 130
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Why Data Orchestration is Essential for E-Commerce

Fabric

This execution environment would often integrate with either an on-premise data orchestration framework, or an enterprise licensed offering, or a completely managed cloud-based offering like Amazon Web Services (AWS) Glue or Google Dataflow. Typically, strict governance policies around PII limits the individuals who can access the data.

eCommerce 130
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What’s Media Mix Modeling? [Marketer’s Guide with Examples]

CPC Strategy

” — Annica Nesty, Group Director of Marketing Science at Tinuiti Why Does MMM Make Sense for a Post-cookie/Post-IDFA World? In the post-c ookie /post-IDFA landscape, where privacy concerns and regulatory changes limit access to individual user-level data, Media Mix Modeling has become a pivotal analytical tool.

Channel 91
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Your Free Ecommerce RFP Template + 176 Questions to Ask Before You Migrate

BigCommerce

Describe how Personally Identifiable Information (PII) such as customer names, addresses, preferences and shopping habits are stored and handled in a secure manner. Can customers pay using Amazon Pay? Are social media sharing links displayed post-purchase? Do you support publishing product catalog to Amazon?