Retail TouchPoints

AUGUST 8, 2023

But that hasn’t stopped brands of all sizes and across categories from building out their presence on the app. Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse.

Social Media 226

Social Media Customer Beauty and Health Consumer 226

Retail TouchPoints

JULY 7, 2021

Years ago when I and my team were first putting the GRIN platform together, a lot of brands were doing influencer marketing, but it wasn’t a fully standardized marketing technique. Experts predict that brands will spend $15 million on influencer marketing by 2022. This makes an endorsement transactional.

Social Media 227

Social Media Consumer Marketing Reference 227

Retail TouchPoints

FEBRUARY 7, 2024

There are exceptions of course, and there are certain retailers that are ahead of the curve when it comes to applying digital tactics in stores, but for the most part the best retailers have been able to do is use their websites, apps and social feeds as listening tools to understand what their consumers want.

eCommerce 264

eCommerce Electronics X-cart Point of Sale 264

Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. I think of brands particularly like Liquid Death , Olipop and Prime.

Food and Beverages 268

Food and Beverages Workshop Games Consumer 268

Kissmetrics

SEPTEMBER 1, 2021

However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Identify Your Audience and Their Needs.

B2B 314

B2B B2C Multi-channel Marketing 314

Retail TouchPoints

JUNE 20, 2022

Move over real life; the metaverse is here. Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods. Savvy retailers will profit by linking brand pages from their metaverse location to existing websites.

Retail 303

Retail Automotive Fashion B2B 303

Retail TouchPoints

DECEMBER 10, 2021

This is not your parents’ beauty industry. Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic — two forces that chipped away at brick-and-mortar’s dominance in the space — sales of beauty products are moving away from storefronts to websites. This could be a pivotal tipping point in the space.

Search Marketing 246

Search Marketing Consumer Books Marketing 246

Algopix

FEBRUARY 20, 2024

In the swiftly evolving digital commerce landscape, the Amazon Influencer Program has emerged as an indispensable tool for brands seeking to elevate their presence and sales on Amazon, the titan of e-commerce. Increase Brand Awareness: Collaborating with influencers exposes brands to a broader audience and helps increase brand awareness.

eCommerce 125

eCommerce Social Media Recommendation Channel 125

BigCommerce

APRIL 25, 2017

After analyzing billions of impressions, with the people-based approach to landing page optimization, BounceX has found that brands see a 10-15% lift in conversion rate, on average. Here is exactly how we thought through it, and how ecommerce brands can work to see similar success. Get Advice from the Industry's Landing Page Leader.

eCommerce 543

eCommerce BigCommerce Shipping Costs Webinar 543

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The best practices employed by the “leading-edge” and “innovative” brands quickly became the standards for every company to compete against. The result? Loyalty programs.

Omnichannel 267

Omnichannel Retail Mobile Social Media 267

Kissmetrics

DECEMBER 8, 2020

If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Then you’ll see how to use your ads to promote engagement. If that’s your ad, even those who don’t use ad blockers will ignore it. More often than not, the CTA on those ads is asking for a conversion of some sort.

Mobile 363

Mobile Social Media Article Payment Services 363

Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. One such marketing strategy is direct response marketing. What is Direct Response Marketing? The required action can be anything from reading a blog post to downloading a resource or making a purchase.

Marketing 301

Marketing Social Media Gifts Reference 301

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. Your competitors are likely using MarTech to help their campaigns succeed.

Marketing 278

Marketing Leisure Reference Consumer 278

Groove

SEPTEMBER 2, 2022

In recent years, consumer comfort in ordering perishable goods has exponentially increased. Please note that this blog post is not legal advice, and you should work with appropriate counsel to ensure regulatory compliance. At a bare minimum, you will need to apply for the correct license in your state. Food Labels.

Shipping Costs 195

Shipping Costs Merchant Services Shipping Presentation 195

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

Kissmetrics

SEPTEMBER 16, 2021

While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers. In this post, learn the 8 best practices for SEO for developers. Keep Your Code Clean.

SEO 294

SEO Mobile Information Other 294

BigCommerce

MAY 15, 2018

Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. For you, Amazon’s commodity market is profitable but earns little brand equity. Why SaaS: Making the Move.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Kissmetrics

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. What makes Generation X so valuable?

Social Media 269

Social Media Reference Events Automotive 269

Groove

DECEMBER 2, 2019

Digital eCommerce advertising offer brands a significant opportunity to reach their consumers. Of that, 74% log-in multiple times a day and are looking at more than posts from friends and family. Of that, 74% log-in multiple times a day and are looking at more than posts from friends and family. Acquisition.

eCommerce 335

eCommerce Social Media Other Information 335

Kissmetrics

MARCH 12, 2021

How can you take your influencer campaign to the next level? Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. In this way, you are showcasing your product from two sources, connecting with more people.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. It’s really hard to actually find a great influencer to grow your business. You need a more effective means of sourcing influencer talent and making connections.

Social Media 276

Social Media Subscription Marketing Consumer 276

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 286

Marketing Social Media Recommendation eCommerce 286

Kissmetrics

JUNE 9, 2020

In short, the product is everything that is made available to the consumer. In the 4 Ps strategy, defining this means understanding what your offer needs in order to stand apart from competitors and win over customers. In other words, what makes your product so great or unique? But sadly nothing is that easy. :/.

Marketing 363

Marketing Events Blog Channel 363

Optimizely

JULY 2, 2019

There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing to your packaging.

eCommerce 240

eCommerce X-cart Improvements Channel 240

Retail TouchPoints

AUGUST 14, 2023

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on ecommerce innovation. The Kizik brand was developed by Mike Pratt to make a necessary product (sneakers) easier for everyone.

Technology 232

Technology Fashion Consumer Marketing 232

Optimizely

FEBRUARY 19, 2021

Ahh, direct mail! You walk out to your mailbox either excited to receive a package or maybe an acceptance letter to your school of choice, or you’re anxiety-riddled because you’re expecting a bunch of bills or, (gasp!) If you think about it, direct mail marketing has never really gone away. Direct Mail Use Cases.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

BigCommerce

AUGUST 29, 2017

Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel. People trust what influencers say and which products and brands they recommend. Which is it?

Marketing 417

Marketing Customer BigCommerce Other 417

lateshipment

NOVEMBER 26, 2023

It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc). Why Focus on Customer Retention?

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

lateshipment

FEBRUARY 22, 2024

Compare their prices across different locations, etc, and pick a carrier who fits your business’s needs Offer ‘free shipping’ as a marketing strategy (based on distance, cart value, no.of Some of these challenges might be common and inevitable but doesn’t mean you have to step back and watch. items, etc).

eCommerce 130

eCommerce Shipping Costs Shipping Merchant Services 130

Wiser

MAY 15, 2023

Set your prices too low and you’ll miss out on profit. Too high, and you’ll lose sales to your competitors. By regularly measuring the effectiveness of your strategies, you can determine if your current prices are performing as expected and adjust as needed. Or to move inventory before the end of a season?

Consumer 146

Consumer Marketing Management Other 146

Kissmetrics

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. ” is unlikely to stick in the minds of your consumers.

Social Media 289

Social Media Customer Shipping Costs Improvements 289

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Create a loyalty program that your customers love.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

lateshipment

FEBRUARY 6, 2024

Success may be a very broad topic but there are narrow, definite ways to measure the outcome of success for particular aspects of your business. industry terminology, Customer Lifetime Value is a metric that represents the total revenue a customer generates for their business throughout their relationship with your company.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Wiser

FEBRUARY 6, 2023

For most retailers, the ultimate goal is creating a seamless shopping experience for consumers. A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases.

Omnichannel 145

Omnichannel Channel Social Media Consumer 145

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Optimizely

JANUARY 17, 2019

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. Sure there are various factors driving this competition—less barriers to entry, more marketing channels—but there’s one main reason so many brands are dying off each month: Amazon.

Customer Experience 324

Customer Experience eCommerce Marketing Social Media eCommerce 324