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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

What we’re talking about is how retailers today are using practices developed in ecommerce environments to turn their stores into data-rich sources of information, and then act on that intelligence.

eCommerce 264
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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. Ecommerce companies looking to adopt an AI and machine learning-powered solution should take note. Are you aware of the risks?

eCommerce 249
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Pay Per Click Advertising Platforms You Need In 2022

Groove

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Pay Per Click Advertising Platforms You Need In 2022. Google Product Ads.

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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday. January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday.

Marketing 262
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5 Effective Strategies for Competitive Price Benchmarking

Algopix

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Navigating Cultural and Market Differences The global vs. local team dynamic is a common source of internal tension within multinational CPG companies.

Channel 78
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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

With lower price barriers to enter the market, digital advertisers proliferate. Ecommerce businesses are already using personalized ad strategies to move away from the one-size-fits-all approach, leveraging dynamic creatives based on consumer clicks, searches and browser history. The value exchange.