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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.

Retail 306
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. Yikun Shao : There were a lot of reactive steps taken during the pandemic — from the rapid adoption of technology and ecommerce to diversifying supply chains — and I think companies are now realizing the benefits of those actions.

Supplies 286
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B2B Advertising With Google, Facebook & Instagram

Groove

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. Google is one of the best advertising platforms to increase visibility, website traffic and conversions.

B2B 347
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Winning Strategies for Maximizing Digital Share of Shelf

Wiser

Prioritizing your digital share of shelf is paramount if you want to get ahead in the eCommerce space. This critical metric, reliant on online product visibility and positioning, holds significant sway over brand awareness, customer preference, and ultimately, sales performance. Why is DSOS critical for online retailers?

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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations and behaviors fueled the explosive growth of online shopping. What customers don’t see is that their returns actually have negative logistical and financial implications for ecommerce sellers.

Fashion 328
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Exploring Walmart’s eCommerce Ecosystem

Algopix

In the ever-evolving world of eCommerce, Walmart has emerged as a formidable player, rivaling the likes of Amazon and eBay. With its vast reach, millions of loyal customers, and a growing online presence, Walmart’s eCommerce ecosystem presents a lucrative opportunity for sellers. This is where Algopix comes into play.

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Navigating Beyond Price: Exploring New Avenues for Growth in the Consumer Products Industry

Wiser

Search Performance Optimizing for search, both in eCommerce platforms and search engines, is crucial. The first step is gaining visibility into where all products are ranked and how often they appear in search results. Content Strategy A compelling content strategy is key to engaging consumers and enhancing brand visibility.