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Top Customer-Driven B2B eCommerce Trends

GetElastic

By utilizing technology such as Progressive web applications , Headless , and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. Creating personalized product recommendations.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

The page usually has a goal like: sales email list sign-ups white paper downloads. With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. What is a landing page?

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A Complete Guide to Outbound Marketing

Kissmetrics

For example, they visit your website, read an ebook, or download a white paper. It helps you be at the forefront of your customer’s mind, for recommendations, word of mouth marketing, and lead generation. First, I recommend “cutting edge technology” with emails, and now I’m telling you to send people letters through the mail?

Marketing 300