ROI Revolution

MAY 30, 2023

We Have the Technology: Programmatic Trends Driving the Future of the Industry A critical factor in the ad industry’s increasing reliance on digital has been the development of tech in programmatic advertising trends. Purchasing decisions have increasingly become an extension of a consumer’s personal identity.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

GetElastic

SEPTEMBER 15, 2021

By utilizing technology such as Progressive web applications , Headless , and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. White Papers & Reports. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. What is a landing page? Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

JULY 28, 2021

For example, they visit your website, read an ebook, or download a white paper. First, I recommend “cutting edge technology” with emails, and now I’m telling you to send people letters through the mail? like PPC but they still bring in big results. Outbound Marketing Strategy Number #2: Direct Mail.

Marketing 300

Marketing Social Media White Paper SEO 300