Kissmetrics

OCTOBER 26, 2020

They’re choosing to work with established companies like Amazon who are willing to offer free two-day shipping. Cost per action: This tells you how much it costs to generate a lead, make a sale, or upsell a particular customer. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

SellBrite

JULY 28, 2020

It should be noted that reselling is different from dropshipping , where the seller has no inventory on hand and relies on suppliers to ship to customers. Competitive pricing is key to success in this model, however, as Buy Box competition is usually a major factor. Study current Amazon bestselling products.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Kissmetrics

SEPTEMBER 14, 2017

The value-offer of lead magnets are often pieces of content like: Case studies. Free shipping. Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. White Papers. Exclusive videos. But they can also be: Discounts. Free trials.

SEO 279

SEO White Paper Document Improvements 279

SellBrite

NOVEMBER 26, 2019

A low Amazon conversion rate can signal an issue with your product, your listing, your price, your customer reviews, or a variety of other factors. Join Fulfillment By Amazon for Faster Shipping. Free and discounted shipping is the number two reason people will shop at a marketplace over a retailer. Find the Right Price.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

FastSpring

DECEMBER 18, 2020

Instead, studies show that 73% of today’s B2B buyers are millennials who are involved in the decision making process at a company. More choice and competition around shipping and payment options. Tip #1: Make sure your customers can find you online by investing in SEO.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

AUGUST 11, 2021

Email marketing is not only great at creating brand awareness, it’s also the most cost-effective way to increase sales. Most online marketing — like PPC and paid social — is intrusive. Combined, these factors give email marketing a huge ROI: around 3,800%, according to multiple studies. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

BigCommerce

JUNE 27, 2017

Not only do you have to take care of daily operations — stocking items, arranging shipping, sourcing the best prices, etc. — Other factors” here include the assumption that the number of visitors and the product prices will remain the same. For example, some customers may find your shipping prices prohibitively expensive.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

BigCommerce

DECEMBER 13, 2017

Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. Finally, you need to understand Amazon’s pricing structure and adjust your pricing with it. Amazon listings can be SEO’d.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

eCommerce CEO

MAY 3, 2018

Unlike traditional AdWords SERP (search engine results page) ads, to be successful with Google Shopping eCommerce advertisers need to take an SEO optimization-type approach. Setting Up Your Tax and Shipping Rules. Your next step is to set up your tax and shipping rules, both of which are essential for running Google Shopping ads.

Shipping Costs 66

Shipping Costs PPC Clothing Shipping 66

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. For instance, the price may not match, or the image may not be correct.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. Niche PPC Strategies. This suggests that users are more likely to purchase more expensive items on their desktop devices compared to mobile. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Inflow Insights

JULY 13, 2021

Depending on which study you look at , the average conversion rate for an eCommerce website is between 1.4%–5%. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Another major theme in 2022 was attribution. customer match).

eCommerce 78

eCommerce Social Media SEO Payments 78

Ecommerce Platforms

MARCH 10, 2021

From features and functionalities to some drawbacks and pricing, this Semrush review gives all the ins and outs of the suite, helping you to wrap your head around its final value assessment. Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. And if they do, it comes at extra cost.

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

eCommerceFuel

JULY 5, 2023

Step 1: Optimizing Your Amazon Product Listing Titles Step 2: Optimizing Your Product Descriptions For Conversions Step 3: Selecting the Right Product Images & Visuals for Your Amazon Listing Step 4: What do I need to consider for Product Pricing Optimization? Therefore, this month’s successful price may not be optimal for the next.

Shipping Costs 26

Shipping Costs Shipping PPC Improvements 26

SellBrite

DECEMBER 9, 2020

Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. There are three important parts of a Google Shopping listing: product image, product title, and price. Consumers prefer expensive product names over plain. Your business shows up in multiple search results.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

Kissmetrics

OCTOBER 6, 2020

They offer SEO, PPC, paid social, and CRO services. In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Their focus on e-commerce includes design and development, SEO, and CRO. Walmart focuses on low prices. Single Grain – Best for a Custom Marketing Plan.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Lemonstand

AUGUST 30, 2018

In our Annual E-Commerce Study: Trends and Predictions for 2018 , we analyzed over 8,000 e-commerce websites to find out their main traffic drivers and dive deeper into their marketing tactics. However, for some industries, traditional media ads are still prevalent, as we saw in our study. The same applies to bookstores.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

BigCommerce

JUNE 27, 2017

If you promise a product with a 20% discount and free shipping in the ad, then let that message be the first thing a prospect sees when she clicks through to the landing page. By checking for commonly searched phrases and applying SEO techniques, you can match at least the most popular keywords to the content of your product page.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

ROI Revolution

SEPTEMBER 1, 2020

One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! Amazon is currently offering big price cuts for many of its connected tech devices until September 1st. USPS shipping delays may impact Prime Day.

Shipping Costs 78

Shipping Costs PPC Shipping Multi-channel 78

ROI Revolution

NOVEMBER 16, 2020

Toys & games saw the most price fluctuations over Amazon Prime Day 2020, while home improvement items saw the least. The majority of sales were driven by Sponsored Brands and Amazon’s “Back to Study” landing page. Amazon allocated 50% of their Amazon Prime Day 2020 ad spend to TV, up from 23% in 2019.

Shipping Costs 78

Shipping Costs Payments Events eCommerce 78

SellBrite

NOVEMBER 23, 2018

Ecommerce SEO sucks. Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . But it is single-handedly the best thing that you can do for the SEO profile of your online store. In this article, you won’t see why backlinks are important or be taught anything about SEO.

eCommerce 133

eCommerce SEO Article Merchant Services 133

ROI Revolution

OCTOBER 7, 2020

With consumers more concerned about cost than ever this holiday season, the timing of Amazon Prime Day 2020 couldn’t be more perfect. One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! August 11 update.

Shipping Costs 78

Shipping Costs Events Payments Small Business Retail 78

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. For an overall content marketing strategy, you will be creating blog posts, videos, ebooks, setting up PPC campaigns and more to maximize audience reach.

PPC 417

PPC eCommerce Social Media Blog 417

BigCommerce

AUGUST 31, 2017

Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Focus on SEO. SEO takes time, so if you want to rank in December, you need to start today. Of course, this process can be sped up significantly if you work with an SEO expert. Shipping orders quickly will keep those customers coming back. And do it now.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Kissmetrics

SEPTEMBER 17, 2021

Going off of this example, we might experiment by offering free shipping, discounts, or other convenience as the studies suggest. Ad platforms on Facebook and Pinterest, for example, will record the performance, costs, and other metrics for the ads you run. I integrate SEO and PPC for this very same reason.

Social Media 358

Social Media Information PPC Beauty and Health 358

BigCommerce

JULY 3, 2017

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. The biggest problem? So, I made my own!

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

BigCommerce

JULY 2, 2018

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. The biggest problem? So, I made my own!

BigCommerce 310

BigCommerce Beauty and Health Shipping Costs Gifts 310

Omnisend

JANUARY 5, 2024

Get started with Omnisend today See pricing Still not convinced about the importance of a website? SEO strategy Identify and incorporate target keywords and phrases your audience uses to search for products/ solutions. Focus on SEO Organic search is the best source to generate website traffic.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

MARCH 2, 2021

36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. January 7 update. 2021 COVID-19 + ecommerce stats. 9/14 update. 7/29 update. 7/9 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/28 update. QoQ increase.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

AUGUST 4, 2020

You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 8/4 update. Amazon + COVID-19.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

NOVEMBER 4, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. August 5, 11-11:30 AM: SEO + Retail Readiness.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

AUGUST 5, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. are seeing customers be less willing to pay full price. January 7 update. 9/14 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197