Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

NOVEMBER 4, 2020

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. With exceptional, SEO-driven content marketing , you can steer clear of the competition and help shoppers to find your store and products when they jump online to shop.

Marketing 292

Marketing PPC eCommerce Social Media 292

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 230

Improvements PPC Retail Financial Services 230

Kissmetrics

JUNE 23, 2020

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Instead, we rely on social media or paid ads. Part 4: On-Page SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Shopping Signals

APRIL 17, 2023

However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers. Studies have shown that 75% of online shoppers never scroll past the first page of search results – meaning that ranking well for relevant keywords is essential for success in this field.

SEO 52

SEO eCommerce PPC Social Media 52

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. But SEO isn’t only for low-budget brands. SEO is the most important initiative for brands making $10-$100 million in annual revenue this year.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The growth of influencers and social media platforms is astounding, to say the least. Referrals are great, but you can only generate so many of them.

Social Media 359

Social Media Travel PPC Recommendation 359

Kissmetrics

NOVEMBER 6, 2020

Your goal should be to improve Amazon SEO. Then, consider one with a battle-tested SEO-driven content marketing program , as both store and product descriptions are forms of well-targeted content creation. This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements.

Marketing 230

Marketing PPC SEO Social Media 230

Omnisend

JANUARY 23, 2023

Here is an example of numerous case studies available on Ignite Visibility’s website. Zrich Media Country: United States Number of employees: More than 20 Services provided Email and SMS marketing Google ads Social media ads 1. Social media ads It helps increase the ROI of your Facebook and Instagram ads.

Marketing 166

Marketing Social Media SEO PPC 166

Kissmetrics

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

JULY 28, 2021

Blogs are great for SEO and hoping Google’s Algorithm will take pity on you, but when you pay for a TV ad in a half-time break of a popular show: you know it’s going to be seen. This scientific study found brand recall is 70 percent higher among participants exposed to direct mail than an online ad. You won’t be shouting into the void.

Marketing 300

Marketing Social Media White Paper SEO 300

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Social Media Marketing: How Should You Share Your Content? What Should You Write About?

PPC 417

PPC eCommerce Social Media Blog 417

Kissmetrics

MARCH 29, 2021

According to a study of more than 11 million SERPs, the average word count for pages that rank on the first page of Google is 1,447 words. Content also includes video, social media, virtual reality, podcasts, and any other type of content people can read, listen, or interact with. Users and Google Like Quality Content.

Social Media 335

Social Media SEO Consumer Improvements 335

Inflow Insights

JANUARY 15, 2020

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

AUGUST 10, 2021

Everything should remind people of what makes you awesome, including your logos, social media posts, website copy, and the images you use. Ensure Your Website Is SEO-Optimized. Search engine optimization, or SEO , is the process of helping Google and other search engines find your content when people are looking for information.

Marketing 290

Marketing SEO Social Media Information 290

Kissmetrics

OCTOBER 29, 2020

Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. Elite marketers study their audience, conducting audience research once or more per month. SEO, PPC, Social media).

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

JANUARY 27, 2021

There’s a lot you can learn from studying your competitors. From working out why they are outranking you and developing new blog post ideas to coming up with new product offers and marketing ideas for your social and PPC ads, spying on competitors can lead to some big wins. Some people don’t think social media is important.

Marketing 275

Marketing Social Media SEO Recommendation 275

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

OCTOBER 23, 2020

You want to improve your social media presence and boost engagement on your website. In this case: Goal: Greater social media presence and increased website engagement. Content Writing and Search Engine Optimization (SEO). 68% of full-service agencies outsourced SEO to a white label SEO provider.

Marketing 254

Marketing Social Media SEO PPC 254

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? Social proof is another key marketing tactic for websites that boost conversions.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Why not amplify your investment in paid search, social media, or email/SMS by making strategic optimizations to convert more of the traffic you’re already getting? Sources ROI Revolution, 2023 State of Digital Marketing Survey.

PPC 78

PPC Social Media Shipping Costs Supplies 78

Email Audience

JANUARY 12, 2023

The main lead generation channels companies use is content marketing, SEO, and ads. Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. SEO is among the best channels to get visitors to your site without paying for ads. Run PPC and Social Ads. Give them incentives.

PPC 59

PPC Webinar Social Media Seminar 59

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) In my mind, there have been three major phases in SEO. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: 1: Use a “See, Think, Do” Social Media Ads Strategy. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). You get an accurate report of how many calls your business receives from your pay-per-click (PPC) ads vs. how many clicks from those ads take customers to your website. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

SEPTEMBER 24, 2020

Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook. We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices.

Social Media 209

Social Media Recommendation Management Arts 209

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. Everyone loves to use social media to show off what they’re doing, so a filter will get tons of engagement. In that case, you’re better off spending your advertising budget on Facebook ads or Google ads, or even investing in SEO.

Social Media 266

Social Media Recommendation Consumer PPC 266

Ecommerce Platforms

MARCH 10, 2021

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. Now, what does this imply exactly?

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

Kissmetrics

SEPTEMBER 28, 2020

They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance. The best analytics company will be able to offer you additional marketing services such as PPC, content and SEO.

PPC 280

PPC Technology Channel Marketing 280

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Another major theme in 2022 was attribution.

eCommerce 78

eCommerce Social Media SEO Payments 78

Inflow Insights

SEPTEMBER 13, 2021

Just check out our case study, where we helped one client improve conversion rates by 37% using micro conversion data. Only then can you consider how these micro conversions can influence your paid social media, PPC, SEO, and conversion rate optimization (CRO) efforts. Most importantly?

Marketing 109

Marketing Shopping Carts PPC Social Media 109