ROI Revolution

MAY 30, 2023

We Have the Technology: Programmatic Trends Driving the Future of the Industry A critical factor in the ad industry’s increasing reliance on digital has been the development of tech in programmatic advertising trends. Purchasing decisions have increasingly become an extension of a consumer’s personal identity.

eCommerce 148

eCommerce White Paper PPC Consumer 148

GetElastic

SEPTEMBER 15, 2021

By utilizing technology such as Progressive web applications , Headless , and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. But SEO isn’t only for low-budget brands. SEO is the most important initiative for brands making $10-$100 million in annual revenue this year.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

JULY 28, 2021

For example, they visit your website, read an ebook, or download a white paper. Blogs are great for SEO and hoping Google’s Algorithm will take pity on you, but when you pay for a TV ad in a half-time break of a popular show: you know it’s going to be seen. like PPC but they still bring in big results.

Marketing 300

Marketing Social Media White Paper SEO 300