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An Introduction to Pay-Per-Click (PPC) Paid Marketing

Kissmetrics

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

PPC 287
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How to Create Mobile First PPC Ads

Kissmetrics

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? It’s important to remember mobile-first PPC ads can be compatible with desktop ad viewing as well.

PPC 183
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Best SEO Plugins for WordPress

Kissmetrics

Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

SEO 355
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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO. Roughly by 3.3X.

SEO 279
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Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.

SEO 259
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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

eCommerce 363
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April 2023 SEO News Recap

ROI Revolution

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. .” Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC?

SEO 78