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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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How to Use Google Trends in Marketing

Kissmetrics

If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see. If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. Get Ideas for Social Media Campaigns.

Marketing 335
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. The best products to advertise on social media are often visual products, as seen below.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising.

Marketing 363
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

For most eCommerce businesses, the decision comes down to social media advertising (ie. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Best Performers in Social Media Ads.