Retail TouchPoints

SEPTEMBER 18, 2023

The Irish Data Protection Commission (DPC) has fined ByteDance -owned TikTok €345 million (approximately $368 million ) for a series of violations of children’s data privacy. Elaine Fox, TikTok’s Head of Privacy for Europe, said in a statement that the company disagrees with the decision, particularly the size of the fine.

Information 274

Information Marketing 274

Forrester eCommerce

APRIL 16, 2021

Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions.

Marketing 294

Marketing Consumer Customer B2C 294

Retail TouchPoints

AUGUST 26, 2022

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

Information 298

Information Consumer Recommendation Online Retail 298

Forrester eCommerce

JANUARY 27, 2023

The privacy landscape is shifting quickly. It's a critical time for B2C marketers to get involved in their organizations’ privacy programs.

B2C 195

B2C Marketing Customer 195

Forrester eCommerce

SEPTEMBER 29, 2022

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

Consumer 195

Consumer Marketing B2C Customer 195

Forrester eCommerce

APRIL 1, 2022

Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases.

Consumer 195

Consumer Information Marketing Customer 195

Retail TouchPoints

MAY 25, 2022

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Forrester eCommerce

NOVEMBER 7, 2022

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Marketing 368

Marketing B2C 368

Retail TouchPoints

JANUARY 19, 2022

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. But there are glimpses of hope — the upcoming California Privacy Rights Act ( CPRA ) will be the closest thing the U.S.

Customer Experience 336

Customer Experience Customer Retail Consumer 336

Forrester eCommerce

JANUARY 28, 2020

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times.

Toys 384

Toys Technology Customer Experience Customer 384

Forrester eCommerce

SEPTEMBER 27, 2021

Are you wondering what privacy, customer emotions, and trust have in common? Good friction is the answer. Do you want to get started?

Customer 362

Customer Customer Experience 362

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done. A closer look at the […]

Customer Data 410

Customer Data Customer B2C Marketing 410

Forrester eCommerce

AUGUST 18, 2021

Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers.

Marketing 342

Marketing Consumer Customer 342

Retail TouchPoints

SEPTEMBER 28, 2021

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Forrester eCommerce

JULY 16, 2020

And Austrian law student Maximilian Schrems took Facebook to court claiming that once his data reached US soil, privacy protection faded. It was a principles-based, voluntary framework to allow companies to transfer personal data of European residents to the US. Five years later, the European Court […].

Management 474

Management Customer 474

Forrester eCommerce

MAY 5, 2022

In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike.

Marketing 195

Marketing Customer 195

Forrester eCommerce

SEPTEMBER 12, 2018

Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. We know it: customers are increasingly demanding protection for and control over their data.

Customer 546

Customer Customer Data 546

Forrester eCommerce

APRIL 3, 2023

ChatGPT is in trouble with privacy. As part of an open investigation, the Italian regulator has stopped the use of ChatGPT in Italy. According to the regulator, ChatGPT fails to inform users about the personal data it collects and processes, it doesn’t provide a clear legal basis for the processing activity it engages on, and it […]

Information 195

Information Customer 195

Forrester eCommerce

OCTOBER 26, 2020

Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.

Customer 467

Customer Marketing 467

Forrester eCommerce

APRIL 7, 2023

This week, I attended the Global Privacy Summit, hosted by the International Association of Privacy Professionals. This is my fourth time attending, and the shortest way to recap the event is: AI is so hot right now.

Events 195

Events B2C Marketing 195

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Against this backdrop, tech giants like Apple and Meta continue to weigh the best methods for providing privacy controls on behalf of their users, all while remaining mindful of potential blowback to the ad revenue that supports their business.

Channel 278

Channel Accessories eCommerce Consumer 278

Kissmetrics

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

Document 278

Document Shopify Information eCommerce 278

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Forrester eCommerce

JANUARY 28, 2022

Written by Enza Iannopollo, PA Written by Heidi Shey, PA Privacy has become a priority for virtually every company regardless of size, vertical, and geography. Privacy regulations have popped up around the world, including Europe, the US, and China. India will soon be added to the list.

Customer 195

Customer 195

Forrester eCommerce

JUNE 24, 2020

It also makes a clear statement on privacy and diversity principles. Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility.

Mobile 469

Mobile Customer Experience Customer 469

Forrester eCommerce

MAY 26, 2021

It’s time to rethink how you approach and think about cybersecurity and privacy. Compliance is the floor and not equivalent to creating robust cybersecurity and privacy practices. Today, robust practices are necessary to create the culture and conditions required to meet today’s demands and truly differentiate your brand.

294

294

Forrester eCommerce

MARCH 15, 2021

Year after year, security, risk, and privacy professionals told us that keeping up with evolving privacy requirements is one of their top challenges. To help them with this task, we’ve created Forrester’s Global Map Of Privacy Rights And Regulations 2021.

Customer 251

Customer 251

Forrester eCommerce

MARCH 30, 2020

But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over. Savvy firms with mature privacy programs leverage their work to deliver business outcomes that include superior customer […].

Management 301

Management Customer 301

Forrester eCommerce

MARCH 8, 2024

With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]

Marketing 411

Marketing Blog B2C Customer 411

Retail TouchPoints

APRIL 14, 2022

Privacy has always been a hot topic, but recently temperatures have been rising. On the bright side, these changes in the consumer privacy landscape can be a game-changer for retailers that take the time to truly understand their consumer. But how can businesses benefit from this in this new era of privacy protection?

Consumer 293

Consumer Recommendation Definition eCommerce 293

Forrester eCommerce

APRIL 25, 2023

With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.

Marketing 195

Marketing Other B2B Operations 195

Forrester eCommerce

FEBRUARY 22, 2022

The compliance pressure on privacy, risk, and security professionals is growing. New and evolving privacy regulations are emerging daily, and regulators’ abilities to levy hefty fines is expanding along with business stakeholders’ expectations that their business meets the rules.

195

195

Forrester eCommerce

MARCH 17, 2021

There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

Customer Experience 285

Customer Experience Customer Marketing 285

Forrester eCommerce

JANUARY 29, 2021

The recent uproar about WhatsApp’s changes to its privacy policy is a good reminder of that fact. I heard from CISOs who saw the discussions quickly morph from personal concerns about privacy to enterprise security concerns about using WhatsApp for business […].

Consumer 363

Consumer Customer 363

Forrester eCommerce

JUNE 24, 2019

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today.

Information 399

Information 399

Forrester eCommerce

MARCH 22, 2021

First, consumer data privacy awareness has been rising. Forrester’s Consumer Technographics data shows that 30% of consumers in the region make their purchase decisions based on brands’ commitment to consumer data privacy. There’s a perfect storm brewing over the advertising ecosystem in Asia.

Consumer 264

Consumer Marketing 264