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Product Update: Google Shopping Data is Now Daily

Wiser

Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads. . And that number is poised to grow as more consumers shop online. .

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" Google Merchant Center Explained What is Google Merchant Center? This includes Google Search, Maps, YouTube, the Shopping tab, and Google Images.

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Personalized Advertising and How to Use it in Paid Search

Kissmetrics

Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Customer data is an integral part of personalized advertising, so start by collecting it.

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5 Alternatives to Google Plus for Your Local Business

Kissmetrics

On the hunt for a Google+ (also called Google Plus and G+) alternative? Here are the best Google Plus alternatives and how you can use them to grow your business online. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down?

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

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How to Use Dynamic Remarketing: Leverage Your Google Remarketing Lists

Store Growers

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. How Do Dynamic Remarketing Campaigns Work?

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What Is Google Smart Bidding?

ChannelAdvisor

If you’re new to Google Smart Bidding, you may be just as confused as a first-timer at an auction house. . On Google, your ability to master keyword bids has a huge influence on your ad visibility, as well as the level of interaction you receive for each query. What Is Google Smart Bidding? What Is Google Smart Bidding?