Retail TouchPoints

SEPTEMBER 27, 2023

Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The short answer is that they can’t, at least with any level of accuracy.

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Retail TouchPoints

SEPTEMBER 22, 2022

Searchspring , a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution was launched through an integration with Klaviyo, a unified customer platform.

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Retail TouchPoints

JANUARY 29, 2024

Many of these retailers have added several technologies to their arsenal to boost the in-store shopping experience for the customer and to better understand the customer journey to and through their stores. Active shoppers. Shoppers themselves also are becoming increasingly aware of, and concerned with, cyberattacks and data breaches.

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Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. It seems like a good idea in theory — if shoppers are left alone with nothing to do but pay, that’s what they’ll do.

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Retail TouchPoints

FEBRUARY 14, 2023

UK-based digital retailer Very has partnered with AI-powered product search and discovery platform Constructor to transform its product discovery experience across online and mobile channels. Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands.

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Retail TouchPoints

NOVEMBER 7, 2023

To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. ” . ”

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Retail TouchPoints

SEPTEMBER 21, 2023

Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey. While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line.

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Retail TouchPoints

NOVEMBER 15, 2023

So how can retail leaders create a more resilient online shopping journey this holiday season — one that keeps customers engaged, reduces cart abandonment rates and creates greater brand loyalty so shoppers keep returning? He joined Splunk through the acquisition of SignalFx in 2019, where he was the Chief Product Officer.

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UpSellIt

APRIL 22, 2024

Spotlight on Upsellit’s “Best Use of Data & Insights” Win Upsellit earned Best Use of Data & Insights for our collaboration with a decade-long client, specifically highlighting campaigns from the past year where we leveraged data to enhance the customer journey.

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Salsify

JANUARY 30, 2024

The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated with hundreds if not thousands of potential products — like a kid in a candy shop, to put it lightly.

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Retail TouchPoints

MARCH 7, 2024

More than half of consumers say they’ll become repeat shoppers after a personalized shopping experience. Tools that utilize image recognition can identify attributes from a photo and suggest relevant products based on visual similarity. Conversational search tools unlock more effective discovery using real-time consumer input.

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Retail TouchPoints

APRIL 26, 2023

Home and living ecommerce company Home24 is improving product search on its website and mobile app through a partnership with Constructor that will enable more feature-rich, intuitive and personalized experiences for shoppers. These have helped reduce the time Home24’s ecommerce spends manually implementing redirects to category pages.

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Retail TouchPoints

JULY 10, 2023

For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell. It leverages hyper-localized search combined with millions of product attributes to recommend products.

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UpSellIt

APRIL 15, 2024

However, initiating the journey is just the beginning. Brands must skillfully navigate and guide shoppers through the conversion funnel. When shoppers drop off at a stage, it signals the need for a tailored strategy to address their needs, prevent abandonment, and guide them to checkout.

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Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Image courtesy Amazon Here’s how it works: Shoppers select a product they’d like feedback on and click the “share” button.

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Retail TouchPoints

JANUARY 1, 2024

If thieves can’t access items without the help of an associate, they won’t be able to execute shelf sweeps or take a product and run. At the top of that list is the effect locks and cases can have on well-intentioned shoppers when not deployed as part of a holistic, data-led loss prevention strategy.

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Groove

JANUARY 19, 2022

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey? Mapping the eCommerce Customer Journey. Are you unfamiliar with this term?

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Retail TouchPoints

OCTOBER 18, 2022

How are they reacting to and interacting with products? This is where full-journey people tracking technology comes into play. But all of this can be accomplished discreetly and to everyone’s benefit without any identification of shoppers, any biometrics and without storing any image data of either staff or customers.

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Retail TouchPoints

JANUARY 9, 2024

This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. billion products across over 1,400 retail banners.

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Retail TouchPoints

OCTOBER 6, 2023

Sainsbury’s Live reaches millions of shoppers every week through a network of more than 320 full-motion digital screens placed at store entrances. By working together with Clear Channel, we can provide an in-store experience that will inspire shoppers.”

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Retail TouchPoints

JANUARY 13, 2023

When it comes to augmenting the top line, brands should prioritize optimized product discovery and aim to hyperpersonalize the customer journey and transform pre-loved pieces. Introduce buyers to the right product at the right time. In periods of soaring inflation, consumers look to buy products they truly need.

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Retail TouchPoints

MARCH 6, 2024

“We’ve come a long way in our digital journey by launching our app and website powered by Instacart Storefront,” said Alexis Canseco, Manager of Operations at Canseco’s Market in a statement. “As

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Retail TouchPoints

AUGUST 30, 2022

Unless a shopper knows exactly what they’re looking to buy, consumers in this space often fall victim to ‘overchoice,’ a term coined by Alvin Toffler in his 1970 book Future Shock. In a bid to improve product discovery across shoppers’ digital commerce journeys, retailers have been investing heavily in personalization.

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Consumer Electronics Electronics eCommerce Consumer 299

Retail TouchPoints

NOVEMBER 2, 2022

To serve those holiday bargain hunters, Google has made several upgrades to its search experience designed to make it easier for shoppers to find deals and compare prices right on Google.com. New search features include promotion badges to help shoppers easily identify products that are on sale.

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Retail TouchPoints

DECEMBER 19, 2023

Beauty retailer Beautyque NYC — which debuted in 2020 as the first 3D virtual beauty store — is testing out a new technological innovation in the beauty space: a virtual reality app that will allow users to immerse themselves in a virtual beauty store where they can interact with and shop for products. ”

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Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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Retail TouchPoints

APRIL 18, 2024

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

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Retail TouchPoints

MAY 16, 2023

Crocs has announced that it will push back its timeline to reach net-zero carbon emissions by a decade to 2040, while Nike is facing a lawsuit that accuses the retailer of greenwashing by “falsely and misleadingly” marketing certain products as sustainable and environmentally friendly.

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Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. But the right ecommerce ecosystem can help address these and expedite their journey to offer personalization.

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Consumer Customer Loyalty Customer Experience Recommendation 281

Retail TouchPoints

MARCH 7, 2024

MakerPlace by Michaels was designed to be an Etsy challenger of sorts, creating a space for “makers” to connect with shoppers and sell their handmade goods. It also serves as a destination for sellers and shoppers alike to access classes and how-to’s — a digital iteration of Michaels’ interactive in-store experience.

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Retail TouchPoints

SEPTEMBER 13, 2021

JCPenney has implemented a new predictive shopper engagement solution from Metrical as it works to transform and improve its ecommerce experience. The Metrical solution uses predictive AI to understand what actions might help shoppers in their purchase decisions.

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Games Improvements Operations eCommerce 276

Retail TouchPoints

NOVEMBER 22, 2022

While shoppers might be strapped for cash given a 9.1% Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. In the very first stage of the buying journey, the shopper typically looks for an answer to address a want or need.

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Retail TouchPoints

MARCH 31, 2022

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. We call this Shopper Promiscuity, with a propensity toward curiosity, experimentation, and risk-taking. Information-Gathering Varies Widely by Category.

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Retail TouchPoints

DECEMBER 18, 2023

Once upon a time, finding the perfect product online was like wandering the aisles of a library without a card catalog. It has fundamentally altered the way we explore, discover and embrace products in the ever-shifting landscape of online shopping. Here are some key insights that can be applied to any industry building with AI.

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Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company has hired Aaron Bundschuh as Chief Digital Officer as it continues to develop its online customer journey. Create a consistent experience for those who shop in-store and online.

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Retail TouchPoints

NOVEMBER 3, 2021

Optimizing Customer Journeys Contactless technologies such as RFID and other Internet of Things (IoT) applications can dramatically improve inventory accuracy, a key element of optimizing customer journeys: “Most retailers are losing as many as 8.2 “Retailers had wanted to do this before as a way to save on labor costs.”.

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Retail TouchPoints

MARCH 14, 2023

Criteo will manage three ad categories for the retailer: Sponsored Ads , a new offering on ASOS.com enabling intent-based targeting of ads within search results and product listing pages.

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