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The Psychology Behind a Referral Program (and why it works)

Smile.io

Referrals are happening everywhere all the time. Whether it’s asking a friend for a recommendation or using a referral code from your favorite micro-influencer, referrals happen even when we don’t think about it. Here are the three driving psychological principles behind a referral program.

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The Psychology Behind a Referral Program

Smile.io

Referrals are everywhere. Chances are you share referrals with your friends and they share referrals with you. You might even follow random referrals shared on social media, but why do you do that?

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The Psychology Behind Customer Loyalty

Optimizely

Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. Understanding customer psychology. Not very far, it seems. Talk about setting a high bar! .

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How to Build a Successful Brand Community

Smile.io

Another community building strategy is to brand your rewards program as a like-minded community with an inviting program name. One Love Organic’s rewards program panel. One Love Organic’s rewards program panel. That’s what creating a strong brand community is all about.

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Building Profitable Pricing Strategies on Leading Marketplaces

Smile.io

In the ever-evolving landscape of ecommerce, building a profitable pricing strategy is like orchestrating a symphony that can significantly impact your success. Nowhere is this more evident than on popular online marketplaces, where the art of pricing can make or break your business. What are marketplaces?

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The 5 Types of Online Shoppers and How to Get Them to Buy

Smile.io

These customers are willing to invest in your business by making more than one purchase, joining your loyalty program, or engaging with you online and offline. Often ecommerce businesses will focus solely on the acquisition of a customer. Regardless if those customers are qualified or have the intention to return for a repeat purchase.

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Trust Me: 3 Types of Social Proof that Drive Customers to Buy

SellBrite

The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. Including reviews, referrals and other customer recommendations can drastically increase a company’s sales. “What is social proof?

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