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Lowe’s Launches New Loyalty Program for DIYers

Retail TouchPoints

Benefits they want, like free gifts and kids’ workshops, are small ways we can thank our customers for choosing Lowe’s — all while saving them money along the way.” The program features three tiers, with new benefits unlocked at each status level. “We Image courtesy Lowe’s

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Gen Z Fave Princess Polly Opens First U.S. Store in LA

Retail TouchPoints

The brand tapped into its robust content engine to fuel digital displays, a media wall and personalized product recommendations to engage consumers and drive conversions. The 3,370-square-foot space features up to 200 on-trend Princess Polly styles, as well as several digital elements designed to foster engagement and interactivity.

Workshop 274
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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

From moving checklists to DIY guides, product recommendations, design inspiration and even virtual workshops, the online hub helps bring Home Depot’s expertise directly to customers via their digital devices.

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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

There will be a range of consumer experiences that create a sense of community, including interactive workshops, exclusive product launches and demos, expert advice from top running coaches, and organized run clubs from local running groups and HOKA brand ambassadors and athletes, such as social media influencer Kate Glavan,” Lord shared.

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What’s new: Omnisend’s March 2023 updates

Omnisend

Employee pick: App recommendations Augustina, our Product Designer for Forms, has an app recommendation that will allow you to collect customer feedback you can use to improve your products and communication: Typeform. Read on for their stories and how they promote IWD. ? Read their stories here. Find out more here.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

One example of this is Lowe’s DIY-U platform, which offers free, live and on-demand video workshops where viewers can learn practical home improvement skills and get project advice from trained experts. When customers are focusing exclusively on promotions, keep connecting with emotional content that drives long-term bonds.

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3 Reasons You Should Attend the ANA Email Evolution Conference

Sailthru

We’d recommend attending the Association of National Advertisers’ Email Evolution Conference, an event designed to “ keep you on the cutting-edge of email marketing.” Educational Workshops on Day One. The three-day Email Evolution Conference kicks off with a day of workshops. What’s an email marketer to do?

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