Remove research digital-business-and-strategy
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Top 4 Best SEO Apps for Shopify Stores You Can Start Using Today

Groove

A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Not sure exactly how to optimize your SEO strategy? Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come."

SEO 397
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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

One way for brick-and-mortar stores to stay ahead of the competition is to expand into digital product. The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. of ecommerce sales in 2024. Take E.l.f.

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

The rapid expansion of AI is propelling the retail sector to prioritize and enhance digital and virtual accessibility for consumers with different capabilities or limitations, addressing a longstanding need. According to Deloitte’s 2022 Global Marketing Trends, 61% of high-growth brands reported shifting to a first-party data strategy.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 263
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Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology

Forrester eCommerce

Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year.

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4 Strategies from the Most Visible Retail Brands

Retail TouchPoints

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated retail brands. It’s crucial for retail marketers to adapt accordingly.