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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.

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Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Retail TouchPoints

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Market Gap Analysis: Uncover Untapped eCommerce Opportunities

Algopix

In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. Enhancing Competitive Advantage: By addressing unmet customer needs, businesses can gain a competitive advantage over rivals who are not as responsive to market gaps.

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The Top Affiliate Marketing Networks

Kissmetrics

These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer. The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

CoSchedule’s State of Marketing Strategy Report found winning marketers: Document their digital marketing strategy. Goal setters are 429 percent more likely to report success than those who don’t; 81 percent of these marketers achieve their goals; 10 percent of organized marketers always achieve their goals.

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Winning with Walmart Marketplace

Profitero

A guide to Walmart Marketplace, how it compares to Amazon and how brands can take advantage of this rapidly growing platform. Contents: What is Walmart Marketplace? Then, when it comes to the marketplace, Walmart is listed as the seller and is in control of all digital aspects like listing optimization, advertising and pricing.

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. While each can be important in its way, it’s essential to identify which you value most so you can effectively plan how to use your resources. Take advantage of audience targeting capabilities on each.