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Must-have Ecommerce (And Life) Resources for Navigating the COVID Pandemic

Ecommerce Platforms

Ecommerce is an unusual breed during these times, seeing as how people need to order products online. That's why we've compiled a list of resources to help you navigate these strange times, especially when it comes to your business. Some of the resources are about what's being done by the larger companies in the business.

eCommerce 104
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B2B Content Marketing Strategy: 4 Steps For Success

Groove

A B2B content marketing strategy is vastly different from that of B2C. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. If they do, then your B2B content marketing strategy needs improvement. We’ve seen these types of gated content perform highly in the B2B landscape.

B2B 150
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The Role of Mindset, Language, and P&L Commitments in Digital Transformation

BigCommerce

When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. B2B buyers want to make work purchases in much the same way they’ve become accustomed to making purchases in their personal life. The resources to get it done?

B2B 320
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Understanding eCommerce Business Models: A Guide

Wiser

This guide aims to delve into the intricacies of various eCommerce business models, shedding light on their pros and cons. It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted.

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How eCommerce Impacts B2B Account Management

GetElastic

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention. Greater customer referrals.

B2B 146
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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Read the Guide.

B2C 148