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Here's Your Holiday Marketing Checklist

RTP blog

Hold an all-hands strategic Q4 planning meeting with all vendors and agencies. Staff up and ensure you have the proper resources available. Create gift guide content early. Here’s a handy checklist of things to be checked twice before September ends: Establish Goals Revisit and learn from last year’s results.

Marketing 186
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Transparency: The ‘Secret’ to Successful Seasonal Marketing

Retail TouchPoints

In this marketplace, where successful omnichannel engagement demands strategic, targeted delivery of promotional content across channels, brands must have complete transparency from their solution partners — regarding all aspects of their operations — in order to optimize campaigns and drive the greatest possible ROI.

Marketing 145
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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

Bubble uses its community of 10,000 Gen Z consumers to guide its entire brand direction. Gen Z has been involved with every aspect of the brand, from packaging to branding to experience,” said Shai Eisenman, Founder and CEO of Bubble, a skincare brand that recently shifted from DTC to omnichannel.

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Why Personalization Technology Can’t Be Bolted On

Sailthru

You won’t be able to create a holistic omnichannel customer profile, without which, there is no personalization. In A Marketer’s Guide to Evaluating Personalization Technology , we outline three of the big ones. Without an omnichannel customer profile , homegrown recommendation technology won’t be customer-centric.

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How to get ROI from Conversational Sales in 9 Months by Using Your Existing Call Center Resources

Whisbi

With the likes of Google and Facebook disrupting the telecom space, many telecom enterprises face the challenge to take strategic actions that differentiate them from competitors. One strategic area to tackle is customer experience. Creating a customer-centric experience is imperative with telecom executives. Dynamic interactions.

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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. However, the cost of a new store lease also has dropped by about 20%.

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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Create a gift guide to help inspire searchers and improve awareness during the giving season. September 21.

eCommerce 120