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Rewards Case Study: Verizon Up Rewards

Smile.io

In an effort to soothe the sting, Verizon created Verizon Up. Verizon Up is an online only rewards program that puts an emphasis on giving their customers rewards that they actually want. Everybody loves having a cellphone, but nobody likes paying for it.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. People don’t want to wait a long time for rewards.”.

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How to Create The Perfect Call-to-Action

Kissmetrics

A study conducted by Massey University Marketing Professor Harald Van Heerde and his co-researchers from Tilburg and Maastricht Universities examined household data from 16,512 customers. The study revealed that a large percentage of users who signed up for a free trial didn’t upgrade to a premium (paid) solution after the trial period.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

The experience plays out in any number of ways, dependent on customer preference; do they want to shop entirely online and pick up in-store? Maybe they enjoy building up points towards offers and promos? Nothing like the frustration of finding out a deal on my favorite shampoo is only available online when I sign up for delivery.