Is It Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
Retail TouchPoints
SEPTEMBER 1, 2023
That is driving the customer to come and shop, and now, we’re investing to make sure that when the customer comes to shop with us, either online or in store, that they don’t have to make the tradeoffs.” Now, the company is using the $1 billion to invest in improving: Digital capabilities. Merchandising and supply chain optimization.
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