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Rent the Runway Taps New CMO, Sets Sights on Profitability

Retail TouchPoints

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. McGrath will oversee the entire Rent the Runway customer journey, including brand and growth marketing, creative services, public relations and customer service.

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Rent the Runway Turns to Amazon as Turnaround Efforts Continue

Retail TouchPoints

As it completes its restructuring and moves forward on the path to profitability, rental subscription service Rent the Runway has opened a storefront on Amazon where it will sell both pre-worn and new apparel. Rent the Runway’s new branded Amazon Fashion storefront features hundreds of pre-worn styles from 35 brands.

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Vivienne Tam Brings NYFW Runway Show to the Metaverse

Retail TouchPoints

International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its real-world runway show on Feb. Image from the real-world Vivienne Tam runway show at NYFW. ” Photo credit: Vivienne Tam

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Rent the Runway Plans to Sacrifice 2023 Revenue to Meet 2024 Profitability Goal

Retail TouchPoints

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 Slower revenue growth will not mean slower progress on profitability for Rent the Runway,” said CFO Sid Thacker on the Q2 earnings call. “In

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Rent the Runway Cuts Losses in FY22, Tops 141,000 Active Subscribers

Retail TouchPoints

Executives at Rent the Runway are describing the company as on a “path to FCF [free cash flow] profitability” following a strong fiscal 2022, which ended Jan. Rent the Runway generated $296.4 Rent the Runway generated $296.4 million in revenues, a 46% increase YoY from the $203.3 million the previous year to $138.7

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Saks OFF 5TH Launches Resale Ecommerce Section in Partnership With Rent the Runway

Retail TouchPoints

Saks OFF 5 TH and Rent the Runway have teamed up to provide Saks OFF 5 TH customers with access to pre-owned designer fashion. All items being offered have been deemed “excellent condition” by Rent the Runway and will be identified on SaksOFF5TH.com by a Rent the Runway-specific badge.

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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

Rent the Runway has filed its IPO, joining the growing roster of circularity-focused digital brands that have gone public in 2021, including resale platforms Poshmark and ThredUP. Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”.