Retail TouchPoints

FEBRUARY 28, 2024

Winning toy of the year in Germany and the UK in 1979, LEGO Space helped drive a 50% increase in sales for LEGO that year. Here are just a few examples: Marketing Attribution model: This model helps in determining which marketing channels and campaigns are driving the most traffic and revenue.

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Toys Supplies Improvements Marketing 260

Retail TouchPoints

OCTOBER 10, 2023

That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their ecommerce programs that are going to cost them sales and reduce their margins. eMarketer expects retail mobile commerce sales to account for 43.4%

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Mobile Retail Social Media Payment Services 264

Groove

MAY 19, 2023

This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listings. Inventory Management and Optimization Firstly, it allows merchants to control how their inventory appears on Google. then you're in the right place.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Retail TouchPoints

JANUARY 12, 2023

They’ve created a sales presence on Amazon.com, but inexplicably, the vast majority of their sales continue to be generated from their own website. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better. We hear it from retailers all the time.

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Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

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Presentation Customer Data Channel Operations 277

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Groove

DECEMBER 23, 2020

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Apps vs Mobile-Optimized Experiences. Understand the Audience.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

AUGUST 25, 2023

This allows brands to measure marketing impact and how it’s driving in-store wholesale sales while maintaining a one-to-one relationship with their customers no matter where they shop. How can we better optimize marketing budgets? So how does it all work? And why haven’t brands done this before?

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Retail TouchPoints

DECEMBER 27, 2023

of all retail sales, according to a report from the National Retail Federation and Appriss Retail. This means that for every $1 billion in sales, the average retailer incurred $145 million in merchandise returns. As is typically the case, online sales saw a higher return rate in 2023 at 17.6%

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Retail Channel Customer Consumer 290

Fabric

FEBRUARY 9, 2024

The balancing act involves optimizing stock levels to meet customer demand while efficiently managing costs. Markdowns and sales are often used to offload slow-moving inventory, but they can also impact retail margins and profitability. Analyze historical sales data to spot demand patterns and forecast future needs.

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Improvements Shipping Costs eCommerce Fulfillment 130

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

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Retail Omnichannel Channel Mobile 290

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. Dynamic creative optimization (DCO) serves as a catalyst for unlocking the full potential of both emerging and established RMNs.

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Retail Omnichannel Consumer Channel 264

Retail TouchPoints

MARCH 18, 2024

Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Retail Management Blog Channel 306

Groove

FEBRUARY 9, 2022

Mobile optimization. It doesn’t matter if your company sells through a website, social media or paid advertisements; BigCommerce Enterprise supports growth and sales from any channel. The platform’s Channel Manager is a central location where merchants are able to manage their company’s presence on all channels.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Retail TouchPoints

JUNE 16, 2023

The competition for top positions across all search features on Google’s SERP space is highly competitive, with industry publishers, aggregators and competitors all striving for optimal visibility. Optimizing share of voice. Maximizing sales. Businesses today have access to a wide range of tools that offer valuable data.

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SEO Search Marketing Improvements Recommendation 278

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. transaction or sales data) are well positioned to implement these digitally-driven third-party-cookie alternatives in the near term.

Retail 288

Retail Multi-channel Omnichannel Technology 288

Kissmetrics

JUNE 23, 2020

And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. And, most importantly, how do you get sales? So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

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Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

OCTOBER 16, 2023

Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to localize, and even personalize, experiences for consumers across all channels.

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Merchant Services Consumer Marketing Information 321

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). For the last 80-plus years, media has been optimized around impression delivery — you reach the audience we said we’re going to reach.

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Retail Social Media Multi-channel Channel 298

Retail TouchPoints

NOVEMBER 28, 2023

However, the economic uncertainty of recent years has made some of us focus too closely on sales conversions, neglecting brand-building and nurturing loyalty. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 273

Retail Social Media Channel Consumer 273

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. Furthermore, those that increased their media investments benefitted from a 17% growth in incremental sales. So where should digital retailers focus their investments?

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Marketing Technology Social Media Recommendation 312

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Omnichannel B2B Channel Customer 278

Kissmetrics

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. Customer Insights.

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eCommerce Channel Social Media PPC 258

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Channel Management POS Demo 264

Retail TouchPoints

DECEMBER 8, 2023

Get a deeper understanding of the current CTV landscape and how it can fit into your 2024 strategies with our free report, Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel. Download our free report, Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel. Want to learn more?

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Channel Shipping Costs Social Media Webinar 321

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. 95% of Executives Want to Prioritize Cost Optimization. Push for Cost Optimization Brings AOV into the Spotlight.

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

Algopix

FEBRUARY 20, 2024

In the swiftly evolving digital commerce landscape, the Amazon Influencer Program has emerged as an indispensable tool for brands seeking to elevate their presence and sales on Amazon, the titan of e-commerce. Drive Sales and Revenue: The ultimate goal of partnering with influencers on Amazon is to drive sales and generate revenue.

eCommerce 125

eCommerce Social Media Recommendation Channel 125

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Thus, they have direct impact over sales. There are many types, formats, and levels of distribution channels. Direct Channels.

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Channel Magazine Consumer Operations 263

Retail TouchPoints

SEPTEMBER 22, 2023

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Click-and-collect sales from BOPIS and curbside pickup are projected to exceed $100 billion this year. Then outpace the competition to win customers and drive sales.

Shipping Costs 264

Shipping Costs Omnichannel Supplies Shipping 264

Retail TouchPoints

AUGUST 17, 2022

from a year ago, while in-store sales rose 10%. Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Stores can increase their sales by 470% in a year using automated Facebook and Google Ads for ecommerce.”.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. Optimize the experience in real time. Only 33% say those experiences are relevant and connected.

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Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

OCTOBER 10, 2022

of retail sales happen during Q4. With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. ‘Tis (almost) the season!

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Multi-channel Marketing Retail Channel 298

Retail TouchPoints

SEPTEMBER 2, 2022

Global cross-border ecommerce sales reached nearly $3.2 After you establish your value proposition, you need to map out the channels you’ll use to market and sell to consumers. When reaching out, use the right channels to foster a positive customer experience. We’ve all heard the term “ go global, act local.”

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

Algopix

SEPTEMBER 12, 2023

When setting up your online business with Amazon, product listing optimization is an essential part of the selling process to be taken into account. They stand out with their simple pricing plan that is determined and will automatically adjust according to the monthly sales order volume of the seller.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95