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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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‘Heroes of SEO’ Spend More Than 40 Hours Each Week on Routine Tasks Alone, Finds Corigan Study

Digital Doughnut

The eye-opening study, Heroes of SEO: Tooling to Propel Brand Profit - which is available to download - reveals SEOs are spending more than their salaried time on routine administrative and hygiene tasks.

SEO 59
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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

The post Why Nike should ‘Just Do It’ on Amazon: Nike case study appeared first on Jumpshot. Our data suggests that Nike should lift the restrictions it has with Amazon, and pay more attention to the mobile-web user experience to increase performance and online sales.

Apparel 74
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How Regulated Industries are Getting Results from Digital Marketing

Digital Doughnut

According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options. Consumers are changing—they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products.

Marketing 128
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Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success

ROI Revolution

Explore the full story in the case study. By optimizing product feed titles to match user search intent, the brand was able to drive significant growth without spending more on ads. Explore the full story in the case study. Explore the full story in the case study. Explore the full story in the case study.

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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. Think of on-site search as a handy assistant to your most important shoppers – those who exhibit a clear intent. Here are the 2 biggest issues confronting searching mobile consumers. .

eCommerce 378
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Bose recognized the potential of search marketing as an essential advertising channel in 2004. Socially-Conscious Sally.

Consumer 255