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Learnings From The Q1 2024 Customer Service Wave

Forrester eCommerce

Great customer service sets companies apart. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions. And, you leave money on the table if you don’t meet your customer’s expectations of engagement.

Customer 410
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Can Platform Teams Improve Shared Services?

Forrester eCommerce

Business and technology leaders are moving away from shared services due to their association with delays, inflexibility, and bureaucracy. These negative perceptions have led organizations to seek alternatives to meet their agile and digital team requirements.

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Unlocking the Power of Adobe Services: Forrester’s Overview of 27 Providers

Forrester eCommerce

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

Marketing 425
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The European Cybersecurity Consulting Services Market Is Ready For Disruption

Forrester eCommerce

As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients).

Marketing 410
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Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. AI is everywhere. But not every use of AI provides the same value to your brand.

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Introducing The Forrester Wave™: Workday Services, Q2 2024

Forrester eCommerce

In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

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Introducing The Forrester Wave™: Application Modernization And Migration Services, Q1 2024

Forrester eCommerce

Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q1 2024. Demand for assistance continues to propel interest in modernization and migration services, as the focus continues to shift toward the former at the expense of the latter. […]

Marketing 406
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Product Discovery: Enabling Search Outside the Box

Learn from leading Search-as-a-Service provider Algolia and integration experts at Orium about how you can build an unparalleled product discovery approach. A truly standout search and discovery experience starts with accurate product and inventory data, but it requires more than just hard-coded information about the products themselves.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects. Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes.

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3 Mistakes Organizations Make While Developing ABM Programs

Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.